White Plains, NY – ZEISS’ new ZMOA-T Series Reticles cater to hunters and shooters reaching out to longer distances for precise shot placement on distant targets, smaller targets, and smaller targets at longer distances. From the shooting range, to competition, to long-range open terrain hunting, the T-Series thin-line reticles offers an impeccably fast aiming solution and pinpoint accuracy.

The thin-line reticles are designed to cover the least amount of the target possible while maintaining sharp and easily visible lines that create a distinctive sight picture and aiming reference. This gives the shooter higher levels of confidence in all shots taken, no matter how far down range. Each hash mark represents one MOA spacing. MOA references are easily identified with even numbers placed adjacent to the main vertical and horizontal lines of the reticle for quick reference. The floating center point of aim allows for precise shot placement, and floating dots left and right of the vertical centerline allow for windage calls and confirmation of bullet impact without guesswork. Read more

Six New Ring Set Options Added to the Already Impressive Lineup

White Plains, NY –

ZEISS announces the addition of six new sets of rings to the trusted and field-proven series of ZEISS Precision Rings that were introduced early in 2019. ZEISS raises the bar by offering features like an integral anti-cant bubble level, integral recoil lug, and unique designs that incorporate specialized machining and finishing processes to prevent scope marring as well as more functional aspects other mounting options just don’t offer. The new options include two additional 30 mm ring heights as well as four 34 mm variants. There are 11 different ZEISS Precision Ring options to select from, in 30 mm, 34 mm, and 36 mm diameters, and are now available at authorized ZEISS retailers.

ZEISS follows their mantra of “Confidence in the Toughest Conditions” more than ever with ZEISS Precision Rings. They are manufactured to the highest of standards from premium materials and tight tolerances for long-term security and heavy-duty field applications. A refined design boasts low-profile, non-snagging hardware and micro-radiused machining on all leading edges, where scope contact is made, to ensure that these rings don’t mar the scope’s finish. The manufacturing and construction from ultra-durable 7075-T6 aluminum results in a Mil-Spec grade and STANAG compliant mounting solution for precise, accurate and repeatable shots on target. Read more

North Logan, UT- Anarchy Outdoors, a leading industry innovator and supplier of precision rifle components and other high-performance firearms accessories, has introduced Throw Levers for scope magnification adjustment selectors. Their latest in a series of innovative products, the Throw Levers let shooters almost instantly change the scope magnification as the situation requires. Read more

BEAVERTON, Ore. — Leupold & Stevens, Inc., has announced that, for a limited time, it will be rewarding retail purchases of any Mark 5HD riflescope with a free Kestrel 5700. The purchasers of all new Mark 5HD’s between Jan. 13 and March 15, 2020, will be eligible to receive a top-of-the-line ballistics weather meter, which is valued at $499.

The Mark 5HD has been crafted to redefine accuracy, precision, and optical performance for long-range shooters. Three models – a 7-35×56, 5-25×56, and 3.6-18×44 – are available in both milliradian and MOA configurations. Pick one up and you’ll feel the difference: it’s up to 20 ounces lighter than other scopes in its class. Get behind one and you’ll see the difference, from its superior edge-to-edge clarity to its extreme low-light performance. With three revolutions of elevation adjustment, the Mark 5HD was built to max out the performance of the latest long range rifles and ammo. Read more

New Riflescopes Packaged with Four Ballistic Drop Turrets

OVERLAND PARK, Kansas – – Bushnell, an industry leader in performance optics, has increased its offering of AR Optics with two new riflescope models for 2020. Customized to be instantly compatible with four of today’s most popular calibers, the new riflescopes feature ballistic drop turrets and are available with or without an illuminated reticle.

Capable for use on a variety of rifle platforms, the popular line of Bushnell AR Optics now includes two new variable power 4.5-18x40mm riflescopes with BDC turrets. Customized for use with either .223 Rem, .308 WIN, 6.5CM or 224 Valkyrie, the new riflescopes are packed with four ballistic drop turrets for the ultimate versatility. Now, users can simply match their riflescope to their preferred caliber, resulting in the best accuracy possible. Read more

GREELEY, Colo. – Designed and manufactured in Greeley, Colorado, Burris announces the new Xtreme Tactical (XTR) III line of riflescopes featuring new reticle designs and enhanced field-of-view. Inspired by tactical and competition shooting, precision and reliability are at the core of the XTR III line of optics.

Available in a 3.3-18x50mm and 5.5-28x56mm, both models are built with a 34mm body tube for increased strength and extended adjustment range. Elevation adjustments up to 120 MOA on the 3.3-18X50mm take the 6.5 Creedmoor past one mile and expanded side parallax adjustment on both models allows fine-tuning focus at shorter distances. Read more

OVERLAND PARK, Kansas – – Bushnell, an industry leader in performance optics, has expanded its popular line of Engage products with three new models for 2020. Engineered with modern features hunters and shooters demand, the new Engage models consist of a new riflescope with illuminated reticle, a new 20-60x80mm spotter with metal chassis and a new 10x42mm binocular. Read more