Stoeger Launches Redesigned Airgun Line in the S-series with Next Generation Technology

ACCOKEEK, Md. (January 22, 2019) – Stoeger introduces a new generation of technology in its redesigned line of air rifles. Enhanced ergonomics and features unique to each model deliver some of the finest and most accurate airguns in the market at great values. Stoeger has also increased the warranty in 2019 from 2 years to a best-in-class 5-year warranty for all models.

S4000-E – The flagship of the new Stoeger airgun line, the S4000-E offers a hard-hitting 1,200 fps (in .177 caliber) and is designed with ergonomics in mind, including interchangeable grips in multiple colors and finishes to suit the style of the shooter. S3 suppressor technology is built in for quiet shooting. The stock features a recoil-absorbing buttpad and ProAdaptive Checkering for a great grip. Comes standard with interchangeable red and orange fiber-optic front sights and is also available as a combo with a 4 x 32 mm scope. .177 or .22 caliber. MSRP: $149-$179. Read more

Franchi Introduces Affinity Elite Series

ACCOKEEK, Md. (January 22, 2019) – Franchi raises the bar for best-in-class features with its line of semi-customized Affinity Elite shotguns. Available in 12- and 20-gauge, Affinity Elite shotguns are built to withstand tough hunting conditions with a Cerakote and OPTIFADE camo finish. Upgraded bolt controls, sight, vented rib and superior ergonomics provide faster handling and target acquisition while upgraded chokes plus a lengthened forcing cone improve performance. Built on the proven Inertia Driven action, the Italian-made Affinity Elite shotguns come with three extended waterfowl chokes(Close, Mid, and Long-Range).

The Affinity Elite is available in a 12 gauge 28-inch barrel in either a 3 or 3-½ inch chamber and in 20 gauge with a 26-inch barrel. All models are available in OPTIFADE Marsh with burnt bronze Cerakote and OPTIFADE Timber with cobalt Cerakote. Read more

Benelli Expands Over-and-Under Offerings with 828U Sport

ACCOKEEK, Md. (January 22, 2019) – Benelli enhances its first over-and-under model with improved ergonomics and must-have features for serious sporting clay shooters. The 828U Sport features a 30-inch barrel and comes with five extended nickel chokes. Built around a steel receiver for additional weight, the 12 gauge shotgun’s improved grip angle and comb height work in conjunction with the wider carbon fiber rib and sight channel to deliver a sporting shotgun that points fast and swings smooth.

The popular 828U is based on the revolutionary Lock Plate closing system, which eliminates mechanical stress at the break action. The trigger features an improved pull weight and an adjustable trigger position (length). The extraordinary dynamic behavior of the 828U Sport is due to the ability to perfectly balance the shotgun’s center of gravity using the patented Progressive Balancing system. An anatomically-shaped stock combined with the ability to fine tune the drop and cast give shooters the perfect custom fit. Read more

Traditions Firearms Outfitter G2 Line Now Includes 300 Blackout/QD Forend

Old Saybrook, CT (January, 2018) – For 2019, Traditions™ Performance Firearms has added to their popular Outfitter G2 lineup by adding the caliber of 300 AAC BLK as well as a patent-pending QD forend to several models.

The Outfitter G2 in 300 BLK is an excellent addition to a well-rounded lineup. The Outfitter G2 in 300 BLK has a 16.5” Lothar Walther Premium Grade Chromoly steel barrel so you can count on this rifle to be accurate. This rifle has low recoil and this makes it a great option for both adults and youth. A youth model is also available in the caliber of 300 BLK with a reduced length of pull.

The patent-pending Quick Detach Forend is available on several calibers including 300 BLK, 450 Bushmaster, 45/70, and 35 Whelen. The forend removes with the push of a button and allows the gun to be broken down quickly into 3 pieces. These pieces can easily be stored in a backpack or carrying case.

MSRP on the Outfitter G2 series ranges from $439 to $557 and several configurations are available including scoped models. Read more

Steiner M-Series IFS Riflescope With Intelligent Firing Solution

Greeley, CO – Continuing a legacy of innovation, Steiner introduces the new M-Series IFS riflescope with the Intelligent Firing Solution that displays real-time targeting data on an integrated, customizable heads-up display. Developed as part of the M-Series line of optics used by elite task forces around the globe, the IFS system enhances shooter efficiency and precision with the latest in ballistic computing technology.

A built-in sensor suite gathers firing solution information and presents it on a heads-up display located in the shooter’s field of view. The shooter can customize the display to include cant, wind speed and direction, target distance and windage and elevation turret settings.

The sensor suite measures temperature and barometric air pressure and an internal inclinometer shows scope cant. Using the touchpad or a custom mobile app, the shooter can enter wind speed and direction, and distance to target to determine the shooting solution. An onboard Ballistic Calculator will instantly display the exact ballistics settings for your shot. The result is a precise firing solution presented in real time.

Available in 4-28x56mm, the M7Xi IFS gives shooters long-range capability while still maintaining battlefield versatility with 7x zoom and an impressive 1.42 to 9 meter field-of-view at 100 meters. Supreme optical quality produces a sharp, clear and bright sight-picture even in low light. The tube and knob design have been optimized for precise windage and elevation adjustments and provides more mounting options on use on different rifles or for adding equipment. Read more

Winchester Ammo Introduces the 350 Legend

EAST ALTON, Ill. (January 21, 2019) – Winchester continues its commitment to innovative ammunition products for hunters and sport shooters with the introduction of the 350 Legend, the fastest straight-walled centerfire rifle cartridge in the world.

With six ammunition offerings available in 2019, the 350 Legend boasts impressive ballistics, affordability and overall performance both on the range and in the field.

“The 350 Legend is a high-performing, straight-walled cartridge that dominates in velocity, energy, recoil and affordability, all of which are vital to our customers,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “Winchester innovation began decades ago and it’s paramount that we continue to deliver meaningful, technology driven products that have a tremendous impact on the hunting and shooting sports industry.”

Key Features of the 350 Legend Cartridge—

  • More ENERGY than 30-30 Win, 300 Blackout and 223 Rem
  • World’s fastest straight-walled cartridge
  • Approximately 20% LESS RECOIL than 243 Win with 20% more PENETRATION
  • LESS RECOIL than 450 Bushmaster
  • With an effective deer hunting range up to 250 yards, it deposits more energy than 5.56mm, 300 Blackout, and .30-30 Win.
  • Utilizes modified straight-walled .223 Rem shellcase and a .357 diameter bullet
  • Compliant in states that allow straight wall cartridges for deer hunting Read more

Thompson/Center Arms IMPACT!SB Muzzleloader

New muzzleloaders feature hand removable breech plug and Power Rod®

SPRINGFIELD, Mass. – Thompson/Center Arms today announced the launch of its new entry-level IMPACT!SB line of.50 caliber break-open muzzleloaders, featuring a new, hand-removable triple lead thread breech plug and a Power Rodaluminum ramrod for easy loading. The Thompson/Center IMPACT!SB muzzleloaders are available in a variety of patterns and finishes, including the latest Realtree® and Mossy Oak® camouflage patterns.

Danielle Sanville, Brand Manager for Thompson/Center Arms, said, “The new Thompson/Center IMPACT!SB muzzleloader incorporates some of Thompson/Center’s most innovative features at an entry-level price point, including fiber optic sights, a hand removable triple lead thread breech plug, Power Rod, and Quick Load Accurizor® (QLA) for trouble-free loading. The new T/C IMPACT!SB provides an excellent value – whether you’re a seasoned hunter looking to expand into muzzleloading, or a first-time hunter searching for a feature-rich muzzleloader at a great price.”

Available in multiple patterns and finishes, the T/C IMPACT!SB muzzleloaders are offered in both a Blued and Weather Shield® corrosion-resistant finish to protect against the elements. The new T/C IMPACT!SB also includes a 1” removable buttstock spacer, allowing the user to adjust the length of pull to best suit clothing choice and weather conditions in the field, as well as increased versatility and better fit for smaller-statured hunters. The T/C IMPACT!SB is offered at an MSRP starting at $263. Read more

Steiner Optics Introduces DRS1X Close Quarter Combat Reflex Sight

GREELEY, CO – Engineered as the ultimate close quarters battle (CQB) sight Steiner Optics introduces the new DRS1X Defendu Reflex Sight featuring three interchangeable reticle options and Steiner’s legendary ruggedness. The DRS1X is the perfect solution for CQB tactical operations or home defense.

Three reticle options including a single 2 MOA dot, dot and stadia line and dot stadia line and close dot provide rapid target ranging and engagement at seven, 25, 50 and 100 yards. Auto brightness and seven manual illumination levels allow operators to find the perfect brightness level day or night. Reticle and brightness options are selected with tactile control buttons on the top of the sight.

A .96-inch x 1.26-inch window and picatinny rail mount allows users to co-witness with iron sites or use with any focal multiplier. Windage and elevation adjustments of ½ MOA can be adjusted up to 50 MOA. Read more

New .50 Caliber Umarex Hammer: Power Without Powder

Fort Smith, Ark. (January 22, 2019)– The Umarex® Hammer, being built in the USA, is the most powerful .50 caliber production airgun on the planet and it achieves its speed and power without gun powder.

The Hammer was conceived, designed and engineered in America and is being built in the U.S.A. Its production assembly is taking place in Fort Smith, Arkansas within the facility of Umarex USA and is set to begin in March 2019. “It’s been exciting to see the concept come to fruition right here in the states. Now we’re seeing the final parts inspected, measured and verified. The production cell and process has come together and seeing all of this has made it well worth the wait,” said Richard Turner, President of Umarex USA, Inc. “There’s no better team of hunting and shooting enthusiasts and no better air rifle to start building in Fort Smith than the Hammer. The whole process represents the powerful innovation that our company’s German founders started in the 70’s.” Turner went on to say they expect the first units to ship in March of this year.

The sheer energy, speed and three full-power shots delivered by the .50 caliber Umarex Hammer is achieved by its proprietary, patent-pending, Lightspeed™ valve. The innovative engineering used to design this internal mechanism coupled with a .50 caliber, 180-grain non-lead bullet exceeds 1,130 feet per second. Just as monumental, a 550-grain lead slug is responsible for the generation of its 705 foot pounds of energy at the muzzle. Almost as impressive, it only takes two pounds of effort to operate its straight-pull bolt. This short, effortless, bolt action is all that’s required to cock the rifle and advance the magazine. Read more

SIG SAUER Announces P938 Legion Micro-Compact Pistol Sweepstakes

Newington, NH – The SIG SAUER P938 Legion Micro-Compact is a 1911-inspired 9mm pistol that’s easy to conceal and even easier to shoot, and now is your chance to win one of your very own. Register today for P938 Legion Sweepstakes by visiting sigsauer.com now through Wednesday, January 23, 2019 to participate in this promotion.

The P938 Legion Micro-Compact is an all-metal, hammer-fired pistol, with a Legion-gray coated slide and frame, a precision machined aluminum trigger, custom high-checkered black G10 grips with a Legion medallion, and comes equipped with X-RAY3 Day/Night sights. Like all Legion Series pistols the P938 Legion Micro-Compact features a reduced and contoured elite beavertail, which allows for a higher grip, but a reduced profile, thus eliminating printing.

There’s no purchase necessary to enter. For full contest rules, terms, and conditions visit sigsauer.com.

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