Marketing the Truth About Hunting
By Glen Wunderlich
It’s almost time to toot our horn. No it’s not New Year’s Eve, but when Governor Snyder signs HB 4993 into law, as is expected, Michigan sportsmen and women will have reason to celebrate.
The bill sponsored by Representative Jon Bumstead, would create a statewide council, called the Michigan Wildlife Council, which would be charged with hiring a marketing firm and directing funds for the creation and implementation of a targeted multi-media marketing campaign.
Here is how the plan would work: Revenue for the information campaign will be derived from the hunting and fishing license package already signed into law. Beginning in March 2014, a $1 surcharge on every hunting and fishing license purchased will be used to educate the general non-hunting and non-fishing public relative to the significance of wildlife conservation through hunting and fishing. Read more


The W Train & Defend ammunition system is designed to provide threat-stopping power with less recoil to the shooter. The system pairs its range-ready Train rounds with technology-driven Defend rounds, both designed to limit the recoil felt by the shooter. This system provides a perfect solution for new shooters, especially women, who are interested in training to become proficient with their personal defense ammunition. 
