Barnes Bullets is proud to introduce Barnes Reserve, an exclusive new ammunition line that builds upon the company’s storied reputation for ballistic innovation. Designed specifically for hard-to-find and specialty hunting cartridges, Barnes Reserve represents the next evolution in Barnes’ pursuit of precision, performance and craftsmanship.

Now available exclusively through the Barnes Bullets website, Barnes Reserve combines decades of ballistic expertise with the finest components and meticulous hand-loading by Barnes Bullets’ in-house experts. Each cartridge is engineered with match-grade tolerances and undergoes rigorous testing to ensure the lowest standard deviations and exceptional accuracy in the field.

“We’re really excited to launch Barnes Reserve and offer this to our diehard fan base,” said Dale Evans, Marketing Manager at Barnes Bullets. “It was important to us to provide an option for shooters who demand more niche offerings in cartridges that traditionally haven’t received much manufacturer support. The Reserve line also gives us the flexibility to respond quickly to consumer feedback and create new products based on evolving demand. We’re proud to release this premium, handloaded option in perfect time before hunting season to help our consumers have the highest success in the field.”

Designed with discerning hunters in mind, Barnes Reserve offers a premium, handloaded solution for those seeking a decisive edge in the field. With ultra-consistent ballistic performance and handcrafted reliability, this new line ensures that every shot counts. Each round is carefully crafted and tested, delivering the unmatched results that have set Barnes Bullets apart in the ammunition industry. Created to fill the gap in hard-to-find hunting cartridges, the Barnes Reserve line reflects Barnes Bullets’ commitment to quality and dedication to meeting the demands of its loyal customers.

Ranging between $99 – $119 per box, the Barnes Reserve line is currently available in the following initial offerings.

257 Weatherby Magnum (101gr LRX)

6.8 Western (155gr LRX)

6.5-284 Norma (127gr LRX)

300 “Super” WSM (212gr Bore Rider)

7mm SAUM (145gr LRX)

300 SAUM (175gr LRX) Read more

Federal Ammunition recently added two 20-gauge options to its Premium® Gold Medal Paper shotshell product line. These new loads feature the one-piece Podium wad, delivering improved pattern consistency and performance for serious clay target shooters. Known for their classic paper hull design and trusted reliability, the new 20-gauge shotshells are sure to impress. These new products are currently being delivered to retailers nationwide.

Gold Medal Paper

“Gold Medal Paper shotshells continue to be a favored choice for competitive clay shooters who demand the best in consistency, reliability, and feel,” said Josh Vickers, Federal Ammunition Shotshell Product Manager. “With the addition of our one-piece Podium wad in 20-gauge loads, we’ve improved pattern uniformity and reduced felt recoil—giving shooters an even greater edge in competition.” Read more

The Hornady® Precision Lab Scale is the ultimate tool for reloading enthusiasts who demand absolute precision. The scale is designed with cutting-edge features and is the most advanced and accurate measuring tool available for any reloading bench.

The Hornady Precision Lab Scale boasts a lab-quality load cell and offers a precise .01-grain readout to redefine measurement accuracy. With a capacity of up to 3,000 grains, Hornady created a tool that brings lab-level performance directly to the home reloader.

The Hornady Precision Lab Scale allows users to choose between high and low sensitivity modes based on their specific application, providing flexibility for optimized accuracy. Its easy calibration process simplifies setup, letting users focus on achieving unparalleled precision in every reload. The scale’s versatile modes, including Compare, Percent, and Count, make for an easy transition between functions to meet specific reloading needs.

In addition to its technical features, the Hornady® Precision Lab Scale embraces a fusion of technology and tradition, ensuring precision becomes a reality with each reload. The scale’s print-to-spreadsheet function allows users to analyze and optimize their reloading process in real time. Read more

Kent Cartridge, a trusted name in high-performance shotgun ammunition, is excited to announce a limited-time rebate program on its popular Fasteel®+ and Fasteel® 2.0 steel shotshells. Waterfowl hunters can now earn $3.00 back per box, with a minimum rebate of $6.00 (2 boxes) and a maximum of $90.00 (30 boxes).

Designed with Precision Plated Steel technology, both Fasteel®+ and Fasteel® 2.0 deliver ultra-high performance, ensuring consistent, reliable results in the field. Built for serious waterfowlers, these shotshells provide the industry leading patterns at velocities hunters demand while maintaining exceptional quality. Read more

Winchester Ammunition launches Last Call™ Double Shot™, the latest addition to their premium waterfowl shotshell line. Last Call Double Shot pairs high density Tungsten Super Shot (TSS) with plated precision steel shot to deliver an ultra high-perfromance waterfowl load. The lethal combination of steel and TSS provides up to 35% more pellets than traditional steel shot waterfowl loads, which maximizes hit probability for a more successful hunt.

Available in 12- and 20-gauge, Last Call™ Double Shot™ shotshells contain a custom blend of #2 ½ steel shot and #8 or #9 TSS. For those chasing geese through the flyways, a blend of #BB steel shot and #7 TSS will also be available.

“This new hybrid load is engineered for waterfowlers who refuse to compromise,” said Kyle Masinelli, Senior Director of Product Innovation and Strategy for Winchester. “By combining plated precision steel shot with ultra-dense TSS, we’ve created a load that delivers devastating downrange energy, tighter patterns, and lethal penetration even at extended distances. Last Call Double Shot delivers the incredible performance of TSS without the ultra-premium price tag of all TSS shotshell loads.”

Key features of Last Call™ Double Shot™:

• 18 G/CC TSS Shot – More payload energy and deeper penetration than traditional steel hunting loads
• Inescapable patterns – Stacked payload with half-sized shot improves pellet counts to maximize lethality
• Harsh weather proven – Sealed wad and primer offer incredible water resistance for safe and reliable performance

Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Remington Ammunition is pleased to announce the availability of its all-new Premier AccuTip MZ, bringing the accuracy and on-game performance of Premier AccuTip ammunition into the world of muzzleloading. These new bullets are now available on the Remington website and at authorized Remington retailers across the country.

Accutip Muzzleloader Bullet, .50, 260 Grain

Premier AccuTip MZ’s bonded bullet is guided by the innovative Power Port Tip, the same industry-leading technology used in Remington’s popular Premier AccuTip rifled shotgun slugs. On impact, the tip enables quick expansion for deadly energy transfer while the 260-grain bonded bullet provides optimal penetration and 97-percent-plus weight retention. Read more

CSG Member, Fiocchi of America, a global leader in defensive, target, and hunting ammunition, proudly announces the release of Backwoods Hunter™, a new line of centerfire rifle ammunition engineered to deliver uncompromising performance, affordability, and ethical lethality in the field. Featuring a precision-engineered copper hollow point (CHP) projectile, Backwoods Hunter is built for hunters who demand devastating terminal ballistics without sacrificing reliability or value.

“Backwoods Hunter represents a fusion of effectiveness, efficiency, and affordability,” said Chris Tinkle, VP of Sales at Fiocchi of America. “This line is purpose-built for those who expect clean, consistent performance from their ammunition—whether they’re hunting whitetail in the Midwest, black bear in the Rockies, or hogs in the South.”

Backwoods Hunter™ loads incorporate a monolithic all-copper hollow point designed to expand aggressively on impact while retaining weight and driving deep. This ensures superior pass-through penetration and massive energy transfer—resulting in clean, ethical kills on a wide range of game, including deer, hogs, black bear, and coyotes.

Key Features: Read more

EAST ALTON, IL — Winchester Ammunition launches Magnum Dove™, a high-performance shotshell engineered specifically for dove hunting. Made in the U.S.A., Magnum Dove features heavy payloads, high velocity, and dense patterns that set a new standard for dove hunters that want the best ammunition in the field.
Available in 12- and 20-gauge, Magnum Dove™ shotshells contain a custom blend of #7 ½ and #9 lead shot. The premium, batch-blended shot is optimized for pattern density on doves.
“Dove season is a time-honored tradition for many hunters across the country,” said Kyle Masinelli, Senior Director of Product Innovation and Strategy for Winchester. “With Magnum Dove, we give wingshooters more confidence behind the gun and a competitive edge to fill limits.”
Key features of Magnum Dove™:

• Premium, batch-blended lead shot – Clean and precisely sized shot provide consistent and dense patterns that doves can’t slip through
• High Brass Magnum – High velocity blended payload with #7 ½ and #9 shot ensures high pellet counts for improved hit probability

For more information about Winchester new products, please visit www.winchester.com.

ELEY, the world leader in .22LR precision ammunition, is proud to announce the launch of its new Trial Pack Series – A bold initiative designed to give shooters across all disciplines affordable access to the full ELEY range in convenient, small-quantity volumes.

The new trial packs are built for discovery, testing, and performance selection. Enabling shooters to find the perfect ammunition for their firearm, with confidence. Whether you’re an elite competitor, club shooter, or hunter, there’s a pack curated just for you.

The ELEY Trial Pack Line-Up: Read more