Shell Tech Ammunition Memorial Day Sale runs May 24 – 26 until midnight. Save on FMJ ammo and all home and personal defense rounds.

Eubank, KY – Shell Shock Technologies, LLC. (SST), a leading innovator in advanced ammunition, announces their Memorial Day Sale, available only on the website. From May 24 – 26, 2025, until midnight, SST will cut 15 percent off their Shell Tech home and personal defense ammo with code MEMORIAL2025. Additionally, purchase $300 worth of ammunition, and receive a free branded Shell Tech t-shirt from its new apparel line.

Included in this promotion are the following calibers:

·.380 ACP Defense Poly/Copper Fluted

·9mm Luger Defense Poly/Copper Fluted

·9mm Nosler ASP

·5.56 Nosler Varmageddon

·5.56 Defense Copper Hollow Point

·300 ACC Blackout Copper Hollow Point

·300 ACC Blackout Nosler Varmageddon

·9mm FMJ Competition Ready

·300 ACC Blackout FMJ Competition Ready

·5.56 FMJ Competition Ready

Shell Tech’s ammunition starts with Shell Shock Technologies’ NAS3 casings, offering additional strength, power, and accuracy, all with less weight. Shell Tech’s lead-free, poly/copper fluted projectiles not only improve accuracy but create massive wound channels. The Nosler ASP pistol and Nosler Varmageddon lead-free projectiles offer superior precision and reliability whether on the range, in the field, or in the worst-case scenario. Shell Tech rifle ammo, with high-quality copper hollow point projectiles, ensures serious reliability while creating a hydrostatic shock.

Shell Tech’s FMJ lead-free rounds are designed to allow competitors and frequent shooters all the benefits of the Shell Shock Technologies NAS3 casing, but at a competitive price. All SST ammunition flies fast, flat, and accurately with less felt recoil, allowing for quick follow-up shots. Due to its material design, the Shell Tech casings are easily retrieved using a magnetic retriever tool, and due to their ability to maintain shape, are very reloadable, multiple times.

Whether it is providing security for you and your family, training at the top of your game, or carrying on the job, feed your firearm the most innovative, reliable, and consistent ammo on the market: Shell Tech ammunition.

Made in America, Shell Tech ammunition can be purchased online with an option to subscribe and save money while keeping your ammo stock in healthy order. For future offers and promotions, sign up for the SST email newsletter on the home page of the SST website (scroll to the bottom).

Keep up with Shell Tech’s advanced ammunition on the website and social media platforms: Facebook, Instagram, and YouTube.

About Shell Shock Technologies and Shell Tech Ammo:

Shell Shock Technologies, LLC (SST), headquartered in Eubank, Kentucky, is a leading innovator in advanced ammunition case design and manufacturing. Since 2015, Shell Shock has supplied hundreds of millions of high-performance cases to commercial ammunition companies, U.S. defense contractors, and international defense allies. The company’s patented, lightweight, and durable cases are engineered to enhance precision, reliability, and functionality across a variety of applications. Expanding on this legacy, Shell Shock introduced Shell Tech, a new line of factory-loaded, hand-inspected ammunition designed for hunters, sports shooters, and defense professionals. Produced at our Calhoun, Georgia, facility, Shell Tech ammo brings unmatched quality, accuracy, and consistency directly to consumers.

Committed to ongoing innovation, Shell Shock’s engineers continually develop advanced materials and processes, including pioneering lightweight ammunition links for belt-fed machine guns. With a focus on performance, dependability, and customer satisfaction, Shell Shock and Shell Tech set a new standard in ammunition technology.

For more information, please visit www.shellshocktechnologies.com or follow us on Instagram at @shellshocktech.

Shell Shock Technologies, LLC

90 Gats Way

Eubank, KY 42587

www.shellshocktech.com

www.eley.co.uk/ultra

What’s the difference between ELEY Ultra Gen1 and Gen2? The key modification is that ELEY has decided to move away from a dark-coloured to a lighter-coloured projectile, so you can Watch It Fly.

ELEY Ultra Gen2 has been developed and assembled under Tenex level specifications, resulting in tighter velocity control and improved accuracy.

ELEY Ultra Gen2 has a balanced round nose projectile – Delivering stability, reliability, and improving magazine loading, making it the perfect choice for multiple shooting sport disciplines, elite competitors, and most importantly, dedicated long-range enthusiasts.

More details, characteristics, data, and purpose behind the creation of ELEY Ultra Gen2 can be found at: www.eley.co.uk/ultra Read more

Engineered for extreme precision at long range, the relaunched ELEY Ultra sets a new benchmark in rimfire performance. Designed for shooters who demand ultimate accuracy, ELEY Ultra is crafted using advanced ballistic technology and subjected to rigorous quality control to ensure exceptional consistency.

With a refined bullet profile and optimized visibility, this premium round delivers outstanding stability and reliability, making it the perfect choice for elite competitors and dedicated long-range enthusiasts.

More than just a discipline, ELR becomes a thrilling adventure with the ELEY Ultra Extreme Long Range Round. The skill beyond 100 yards is down to the synergy between your Rifle, the Ammunition, and your ability to consistently hit the mark. The ELEY round has been developed to meet the rising demands of disciplines such as Precision Rimfire Series .22LR, Rimfire Benchrest, Field Target Shooting, Steel Challenge, NRL22, and NRL22X leagues. Read more

ANOKA, Minnesota – May 12, 2025 – Federal Ammunition was recently awarded contracts to supply several Canadian law enforcement organizations with handgun and rifle ammunition for training and duty purposes.

These agreements will supply the Department of Fisheries and Oceans (DFO), Parks Canada (PC), Correctional Services Canada (CSC), and Canada Border Services Agency (CBSA) agencies with up to 10 million rounds of 9mm training, 9mm duty handgun ammunition, and .308 Win. rifle ammunition over a 5-year timeframe.

“We, at Federal, provide the top-quality law enforcement and tactical products officers need to have full confidence in any situation, and that’s why we offer several different training and duty loads,” said Peter Gillette, Director, Government and International Sales. “This contract validates the high trust that international law enforcement agencies have in our highly reliable and innovative product, regarding dependability and terminal ballistics.”

Federal Ammunition products are available at dealers nationwide and online. For more information on all Federal products, visitwww.federalpremium.com.

Federal Ammunition was recently awarded contracts to supply several Canadian law enforcement organizations with handgun and rifle ammunition.

These agreements will supply the Department of Fisheries and Oceans (DFO), Parks Canada (PC), Correctional Services Canada (CSC), and Canada Border Services Agency (CBSA) agencies with up to 10 million rounds of 9mm handgun training ammunition and .308 Win. rifle duty ammunition over a 5-year timeframe. Read more

Columbus, Miss. – APEX Ammunition is now shipping its Predator line of Tungsten Super Shot (TSS) shotshells. Meticulously handloaded, these TSS rounds deliver exceptional downrange energy with maximum lethality to take down the toughest coyotes and hogs.

The consistent performance of APEX Predator TSS loads is why many of the nation’s top predator hunters never hunt without it.

Terry Denmon, President and CEO of MOJO Outdoors, had this to say:

“I’ve hunted game from elephants on down and, pound for pound, coyotes are about the hardest to kill,” said Denmon. “At MOJO, our sport is calling predators in close to kill them with a shotgun and before I tried APEX predator loads, we were limited to about 50 yards. With APEX, we make clean kills out to 90 yards. It’s a game changer, and I’ll never hunt predators with anything else.”

When asked about APEX shotshells, Torry Cook of MFK Game Calls said, “I was an APEX skeptic at first, but one shot made me a believer. The pattern density and penetration are unmatched, and now it’s all I shoot. I love the #2’s and #2 / 4 blends. There is nothing better for predators and with APEX, I can shoot ‘em in the head or the tail, either way I’m knocking their teeth out. From turkeys, to hogs, to any kind of predator, APEX is my choice every time!”

APEX offers 12-gauge 3 ½” and 3” shells in shot sizes 2, 4, and BB, and 2 ¾” 20-gauge loads in shot sizes 2 and 4. These ultra-dense, larger-size pellets deliver a devastating payload with tight patterns and superior penetration.

For more information on APEX Predator TSS, visit: ApexAmmunition.com.

About APEX Ammunition Read more

Grand Island, NE— Hornady® is proud to introduce the new 25 Creedmoor. Recently SAAMI accepted, the 25 Creedmoor continues the legacy of the Creedmoor family of cartridges. Consumer ammunition offerings will feature bullets selected to deliver exceptional performance for hunting and long-range shooting applications.

“The 25 Creedmoor is the end result of our constant pursuit of maximizing ballistic potential.” said Jayden Quinlan, Senior Ballistician at Hornady. “This cartridge fills that competitive niche between 6mm and 6.5mm – providing shooters the absolute best blend of moderate recoil, flat trajectory, and superior wind resistance,” he added.

By utilizing modern design methodology, the 25 Creedmoor is the first SAAMI accepted 25 caliber cartridge that was explicitly designed to take full advantage of the sleek, low-drag bullets that are now available.

“Variants of the 25 Creedmoor have existed in the wildcat space for quite some time and for good reason. It gives the discerning shooter a competitive advantage. Now we can offer that same level of performance to the shooter with factory ammo offerings.” said Quinlan.

The 25 Creedmoor will be available in the following product lines: Read more

MONA, Utah –– Barnes Bullets is thrilled to introduce its Harvest Collection, an innovative ammunition line designed and engineered specifically for whitetail and thin-skinned game hunting. Powered by Sierra Bullets’ Tipped GameKing and backed by Barnes Bullets’ loading standards, this collaboration marks the first of its kind between the two brands.

The Barnes Harvest Collection offers hunters incredible precision and stopping power through Barnes’ renowned terminal performance and Sierra’s legendary accuracy. With optimized performance out to 400 yards and loaded with temperature-stable propellant, the Harvest Collection is the superior choice for the deer hunter and others hunting thin-skinned game. Hunters can expect match-grade accuracy combined with aggressive terminal performance, ensuring a successful hunt every time.

“We’re proud to be able to bring the Harvest Collection product to the consumer for 2025. The Harvest Collection by Barnes gives us the opportunity to bring hunters something completely new from the Barnes brand, by pairing the Sierra Tipped GameKing in our ammunition line,” said Barnes Bullets’ Marketing Manager Dale Evans. “We wanted to be able to bring a premium product at a consumer-friendly price, while also making this readily available across the country through both large and independent retailers. The Harvest Collection by Barnes is truly Crafted for the Hunter and Created for the Season.”

The Harvest Collection reflects Barnes Bullets’ commitment to providing high-quality ammunition that meets the demands of today’s hunters. As hunting season approaches, this new line emerges as a reliable choice for those seeking superior performance and accuracy. Competitively priced for the whitetail market, the Barnes Harvest Collection is available in a wide range of calibers to suit every hunter’s needs.

SKU / Description / MSRP Read more