Barnes Bullets and Sierra Bullets are excited to announce the launch of its new Ballistic Calculator, TrueData™. With Doppler-verified ballistics, precise environmental inputs and tools that match real-world performance, TrueData™ equips hunters and shooters with the ability to make confident shot decisions and achieve data-driven accuracy. Visit the websites at www.barnesbullets.com and www.sierrabullets.com to learn more about the app.

“2025 was a big year for product development at both Sierra and Barnes. We listened, we worked hard and in 2026 we are bringing products to the market that consumers have been shouting for. TrueData is no different! This app has been a long time coming – we built, we tested, we refined and we think this app is the most complete and user-friendly ballistic calculator available. We ask that everyone download it, put it through the paces and submit feedback to help us make this thing even better,” said Andrew Sparks, Vice President of Marketing & Business Development.

TrueData™ is available for free on both Apple and Android stores and can be found by searching for “TrueData Ballistics” in the relevant app store.

Key features include:

• Doppler-Verified Ballistic Library: Instant access to accurate, Doppler-verified data for Sierra & Barnes Bullets. Select from multiple drag models, including Doppler-measured curves for supported bullets. These curves capture true bullet behavior across the flight path far beyond the approximations of G1 or G7. With 80+ Doppler profiles and ongoing expansion, the solver adapts to exact projectiles. G1/G7 values autofill for all bullets where Doppler data is not yet available.

• • Ammunition Library: Detailed ballistic profiles for Barnes factory-loaded ammunition.

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Sierra Bullets is proud to announce its 2026 new product lineup. Beginning in early 2026, all new products will be available at stocking dealers, major retail sporting goods stores, their websites and www.SierraBullets.com. To purchase new products at a dealer near you, visit the dealer locator at Sierra Dealers.

“Throughout 2024 and early 2025, we have been listening to the valuable feedback of our customers and consumers. Sierra has been focused on high ballistic coefficient (“BC”), heavy-for-caliber offerings and expanding our family offerings,” said Andrew Sparks, VP of Marketing & Business Development. “We have heard our consumer base loud and clear and are excited to deliver what they’ve been shouting for.”

Sierra’s Varminter® line is changing to Sierra VarmintKing™, and Sierra’s BlitzKing® family is getting re-classified as the Sierra Tipped VarmintKing™. Nothing about the products are changing – these are the exact same bullets the market has grown to trust and love. The product family names are being updated to better align with current naming conventions. This change improves clarity across the product lineup, strengthens brand recognition by reinforcing the “King” association with Sierra rifle products and makes product features more immediately identifiable. Rollout will be in early January.

Tipped VarmintKing™

For rifles, these bullets are designed for explosive expansion in varmints and small game and with accuracy characteristics of MatchKing® bullets. The nose tips of these bullets are made of a proprietary acetyl resin compound, and the sharp tips improve the ballistic coefficient over the traditional flatbase spitzer bullet design. This bullet has a boat tail to further increase the ballistic coefficient. The jackets are thin for enhanced accuracy and explosive expansion but are capable of withstanding high velocities.

Offerings: Read more

Hodgdon Powder Company, The Gunpowder People®, is pleased to announce the release of the 2026 Hodgdon Annual Manual.

This reloading manual features data for Hodgdon, Accurate Powder®, IMR®, Ramshot® and Winchester® Smokeless Propellants. In total, more than 12,000 loads are represented in this title, with updates for more than 116 rifle and pistol cartridges and more than 1,000 shotshell loads. Along with comprehensive load data, the 2025 Hodgdon Annual Manual offers authoritative articles by leading firearms industry writers from Shooting Times magazine.

“This year’s Annual Manual reflects our continued commitment to both new and experienced reloaders,” said Aaron Oelger, vice president of marketing. “For 2026, we expanded our educational focus with a series of Reloading 101 articles for beginners and advanced Reloading 301 features for seasoned handloaders. This edition also includes a memorial honoring JB Hodgdon, whose influence continues to guide our work.”

This manual also includes articles on the following topics: Read more

Barnes Bullets is excited to announce its 2026 new product lineup. Beginning in early 2026, all new products will be available at independent dealers, major retail sporting goods stores, farm and home stores and their websites. Visit www.BarnesBullets.com to purchase new products, or find a dealer near you.

“We spent 2024 and early 2025 listening to the valuable feedback of our customers and consumers. Barnes has developed more ammunition offerings and families aligned to market demands as we continue expanding our brand globally and provide options for hunters and competitors,” said Andrew Sparks, VP of Marketing & Business Development.

Suppressor Series™

The Barnes Suppressor Series ™ is a purpose-built ammunition line engineered for the explosive growth in suppressor ownership, featuring premium Sierra projectiles loaded to Barnes’ exacting standards. The initial subsonic loads utilize clean-burning propellants to reduce gas blowback, improve cycling in semi-auto platforms and deliver noticeably quieter shots through suppressor-ready firearms.

Optimized load development and purpose-built projectiles ensure exceptional performance and precision—even at subsonic velocities. The lineup includes a 300 BLK 205gr Sierra GameKing designed to expand reliably, providing hunters with a true subsonic option for consistent, dependable terminal results.

Offerings: Read more

Target Sports USA is celebrating the holiday season with its annual 12 @ 12 Days of Holiday Deals event. Unwrap twelve days of limited-time deals at noon each day. Beginning this December 8th, customers can expect a new surprise every day, each available only while supplies last.

This year’s promotion brings back fan-favorite offers while introducing brand new offers, including mystery bundles, custom gifts, patch and sticker packs, collectible apparel, and seasonal add-on offers designed for shooters, hunters, and gear enthusiasts.

What to Expect This Year Read more

Federal Custom Shop offers expertly handloaded ammunition, built to order with the highest-quality components. It has recently added six new turkey-load options to its overall TSS shotshell lineup. Custom Shop loads are for hunters seeking specific loading options not available in factory-loaded ammunition.

The six new loads are two 3-inch 12-gauge, 2-1/2-ounce in No. 7 and 9 shot options; two 2-3/4-inch 12-gauge, 2-1/4-ounce in No. 7 and 9 shot options; and two 3-inch 28-gauge 1-11/16-ounce in No. 7 and 9 shot options.

“Launched in the fall of 2019, the product line in our Federal Custom Shop continues to grow,” said Federal Shotshell Product Manager Josh Vickers. “This year, we have added several options of Tungsten Super Shot (TSS) with hefty payloads to deliver maximum pellet counts. These are the types of ultra-heavy payload shotshells that we can’t load on our factory machines effectively and efficiently. They really can only be built as handloads, so we are happy to offer them as Custom Shop offering.”

The Federal Ammunition factory is located in Anoka, Minnesota. Its online Custom Shop is a separate, secure room within, featuring a state-of-the-art reloading workshop focused on the utmost attention to detail, quality, and care for each hand-loaded round. An elite group of the Federal’s most experienced employees was selected to work in the Custom Shop. Using the best components available, these expert engineers handcraft this ammunition to order. Each round is hand-checked, then cleaned and inspected, before being packed in Custom Shop packaging and shipped out. Each box of Custom Shop ammunition is signed by the Federal employee who hand-loaded it. Read more

Federal Custom Shop offers expertly handloaded ammunition, built to order with the highest-quality components. It has recently added eight new options to its overall product lineup. Custom Shop loads are for hunters and shooters who cannot find specific bullet options in factory-loaded ammunition on the retail shelf.

The new loads are Barnes Tipped TSX 6.5 PRC 120-gr, Hammer 6.5 Creedmoor 121-grain, Hammer 6.5MM PRC 121-grain, Fusion 284 Win. 140-grain, Trophy Bonded Tipped 284 Win. 140-gr, Hammer 7mm PRC 131-gr, Barnes Tipped TSX 7MM PRC 140-grain, and Barnes LRX 300 WSM 200-grain

“Launched in the fall of 2019, the product line in our Federal Custom Shop continues to grow,” said Federal Centerfire Rifle Product Manager Eric Miller. “This year, we have added several options of bonded or all-copper bullets that our customers have been asking for. This includes Hammer bullets, which are a brand of high-performance, solid copper projectiles designed for hunting and manufactured to have a unique terminal performance, so we are excited to see how well they do in our Custom Shop loads.” Read more

Hornady Reloading® believes that data and instruction are critical to productivity when it comes to reloading Hornady ammunition. When at the reloading bench, Hornady Reloading has the perfect gift for every shooter. This holiday season, make shopping simple with the Hornady 12th Edition Handbook of Cartridges and Reloading— the one gift that’s sure to hit the mark.

With data for over 400 cartridges across over two dozen calibers, the 12th Edition Hornady Reloading Handbook of Cartridge Reloading is the most comprehensive resource ever produced for reloading Hornady bullets. Every reloading enthusiast will love the latest volume of this superb resource as a holiday gift.

The newest Edition of their famous handbook introduces groundbreaking bullet lines, including the CX®, ELD?VT®, and Sub?X®, alongside expanded data for proven favorites such as the ELD® Match, FTX®, SST®, and more.

Reloading propellants have been updated and expanded, with popular new powders like Winchester’s StaBall Match, StaBall 6.5, and StaBall HD, all included with a wide range of cartridges, making them perfect for any rifle reloading enthusiast.

To complement the new powders, the 12th Edition includes many new cartridge additions, including the 22 ARC, 22 Creedmoor, 6mm GT, 25 Creedmoor, 7mm PRC, 338 ARC, 400 Legend, and others. Read more