MidwayUSA Announces New MidwayUSA Rewards Program

COLUMBIA, MO –

MidwayUSA is excited to announce the launch of the new MidwayUSA Rewards loyalty program. Customers who join the program will receive rewards points for their purchases, which can be exchanged for MidwayUSA Reward Coupons on future orders. Members will receive a new weekly email featuring exciting bonus point promotions, and new members receive 250 bonus points instantly for joining the program.

“This great new program helps us reward our loyal Customers for their continued support,” said Adam Augustine, VP of eCommerce. “I encourage all of our Customers to join today so that they start earning MidwayUSA Rewards points.” Read more

Perfect Case Preparation with the Hornady Lineup of Case Prep Tools

Hornady® Reloading understands the importance of case prep in developing consistent reloads. Case prep includes trimming, resizing, cleaning, and deburring fired cases. Hornady offers a wide range of case prep tools available to produce high-quality brass consistently.

The Lock-N-Load® Power Case Prep Center is a one-stop solution to case prep. It features a micro-adjustable trimmer, powerful motor, metal shaving catch tray, and various case cleaning accessories. It takes up a minimal amount of bench space at a fraction of the size of other tools. In addition, the system is capable of handling a variety of cartridges with interchangeable shell holders. Included are large and small primer pocket cleaners, six-neck brushes, and an assortment of shell holders.

Hornady Digital Cases and Parts Dryer ensures brass and firearms parts are completely dry after sonic cleaning. It consists of four fixed trays and one tray with a removable mesh. There is plenty of room to dry cases and larger gun parts. Load the trays with cases, choose from one of the seven temperature settings, and select the desired time. Dry brass prevents oxidation from occurring and results in higher-quality reloads. Read more

Federal Ammunition Punch 25 Auto Solid Now Available

ANOKA, Minnesota –– Federal Ammunition adds a 25 Auto 45 Grain, Solid load to its popular Punch Personal Defense product line. This new load is now available at select dealers.

“The primary purpose of our Punch product line is to provide an easy answer to the question of ‘What ammo should I use for defense?’ for each cartridge. As such, the product line can feature any bullet design from expanding hollow points to deeper penetrating solids,” said Federal’s Handgun Product Manager Chris Laack. “Much like we discovered while developing the 22 LR Punch, the tiny 25 Auto cartridge provides limited potential to work with. Even the best 25-caliber hollow point bullet may not reliably expand; if it does, the penetration depth is minimal. We found this round’s most effective defense bullet to be a non-expanding solid. The results outperform competitors’ rounds in this cartridge.”

Punch draws from Federal Ammunition’s decades of experience designing the world’s finest defensive handgun loads. It features ultra-effective bullets for terminal performance and quality brass and sealed primers to deliver the reliable feeding and ignition needed when it counts the most.

Federal successfully launched Its Punch line in 2020, and today, the product lineup includes seven cartridge options. The new Punch 25 Auto, 45 Grain, Solid load is available in 20-count boxes at an MSRP of $23.99. Read more

Federal Ammunition HammerDown 45 Colt Now Available

ANOKA, Minnesota –– Federal Ammunition’s HammerDown is the industry’s only ammunition product line truly designed for optimal cycling and overall performance in the time-tested, lever-action rifle platform. Federal successfully launched Its HammerDown line in 2020, and today, the product lineup now includes seven cartridge options. The latest 45 Colt, 250 Grain load is now available at select dealers.

“We are thrilled to add the 45 Colt, designed for lever-action rifles, to our HammerDown lineup. This is another popular straight-wall cartridge that hunters and shooters are actively seeking out,” said Federal Ammunition Handgun Product Manager Chris Laack. “One of the enhanced design features found in all HammerDown ammo is that we chamfered the front face of the case rim on all the nickel-plated cases. This removes any sharp edges to increase the reliability of feeding. All the benefits HammerDown delivers will greatly enhance your shooting experience.”

The velocities of HammerDown are customized to produce superior ballistics and terminal performance through lever-action barrel lengths. The construction of the molecularly bonded soft point bullets has also been adjusted for the best accuracy and expansion at those velocities. The geometry of each round’s case, bullet and cartridge ensures flawless cycling through tubular magazine and typical lever-action feeding systems.

HammerDown is now offered in 45-70 Govt., 444 Marlin, 30-30 Win., 357 Magnum, 327 Federal and 44 Rem. Magnum, and .45 Colt. Read more

Hornady Introduces Patented Drag Variability Reduction Technology

Hornady® is proud to announce Drag Variability Reduction Technology (DVRT™), a patented bullet tip design that increases the uniformity of bullet drag from shot to shot.

The new DVRT™ optimizes the bullet tip shape to provide excellent overall drag and unrivaled bullet to bullet consistency. Specifically, the meplat must be flat – not pointed – and the diameter of the flat meplat is a specific ratio to the bullet diameter. This new technology decreases the drag variation from shot to shot, resulting in less dispersion at long range.

After development and refinement of this new technology in 2018, it was immediately implemented into the Heat Shield® Tip design and in the A-Tip® Match bullet while the patent was pending. Now, with the patent issued, we can publish the science and benefits of Drag Variability Reduction Technology.

“As a bullet company, Hornady has always prided itself on innovation and we are always looking to push the boundaries of bullet design. This is evident with our recent innovations of the A-Tip Match bullet and Heat Shield Tip technology and also in past innovations like InterLock and the secant ogive,” said Jason Hornady, Vice President at Hornady. “The new DVRT is yet another groundbreaking innovation from Hornady and a significant addition to the field of ballistics” he added. Read more

Fiocchi Announces the Hyperformance Hunt Handgun Ammo Line

Fiocchi, a global leader in defensive, target, and hunting ammunition, expands the company’s heralded line of Hyperformance centerfire cartridges with the introduction of a new series developed specifically for handgun hunting and wilderness defense.

The all-new Hyperformance Hunt Handgun ammunition begins with the same quality components that form the foundation of all Hyperformance precision hunting and defense cartridges. These include precision-formed brass cases, reliable and clean-burning primers, and carefully selected and measured powder charges that deliver the kind of accuracy and reliability discerning shooters have come to expect from Fiocchi’s premium centerfire ammunition line. Read more

Walther Arms and Federal Ammunition’s New Consumer Promotion

FORT SMITH, Ark. – Walther Arms, Inc. celebrates parents everywhere as they kick off an all-new promotion with Federal Ammunition. From May 1 through June 30, 2024, consumers can show their appreciation by purchasing eligible Walther handguns and receiving Federal Punch Ammunition.

Tier One:

Purchase any Walther P22 handgun and receive 200 rounds of Federal Punch .22 LR ammo (MSRP: $47.96).

Tier Two: Read more

The Headrest Safe Company Participates in $5K Jacob Grey Spring Giveaway

The Headrest Safe Company™, LLC, innovators of the ultimate discreet vehicle safe storage system, is proud to announce their participation in the 2024 Spring Shooters Giveaway with your chance to win the ultimate Jacob Grey Firearms package including a Headrest Safe Vulcan bundle, a $599.00 retail value! The contest runs until May 31st, 2024. Join the Headrest Safe and Jacob Grey Firearms for the most exciting collaboration of the year.

This landmark collaboration brings several of the shooting sports industry’s most renowned brands together to offer this incredible opportunity. This exclusive giveaway not only promises to elevate your shooting experience, but also to kit you out with some of the finest gear and accessories available on the market with a prize value of over $5,000! To enter, simply “click here”. Read more

Hornady Manufacturing Reloading App

The Hornady® Handbook of Cartridge Reloading, the most comprehensive and trusted reloading reference for decades, is available in app form.

Like the bound and eBook versions, the new Hornady® Reloading App provides everyone from the novice to the seasoned handloader everything needed to successfully reload a variety of rifle cartridges from the 17 Hornet to the 50 BMG and handgun cartridges from the 22 Hornet to the 500 S&W.

The convenience of a mobile app, paired with the Hornady® catalog, brings power and knowledge to reloaders while browsing at a sporting goods store, practicing at the range, or trading at a gun show. Read more

Nosler Celebrates Mother’s Day with Heartfelt Giveaway

As Mother’s Day approaches, Nosler®, Inc is proud to announce a special giveaway package valued at over $3,000 to honor the extraordinary love and dedication of mothers everywhere. This Mother’s Day, Nosler invites you to join along with partners Sig Sauer, Montana Knife Company, and Marsupial Gear, in celebrating the remarkable women who nurture, support, and inspire us.

The Mother’s Day Giveaway includes an array of gifts valued at over $3,000 designed to make this occasion one to remember:

    • 15 boxes of Nosler 9mm Luger 124gr JHP ASP Handgun Ammunition
    • Sig Sauer ROSE P365-XL Comp 9mm
    • Montana Knife Company Culinary Set- Black
    • Marsupial Gear Concealed Carry Belt Bag w/ built in holster

Read more

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