Marketing the Truth About Hunting

By Glen Wunderlich

It’s almost time to toot our horn.  No it’s not New Year’s Eve, but when Governor Snyder signs HB 4993 into law, as is expected, Michigan sportsmen and women will have reason to celebrate.

The bill sponsored by Representative Jon Bumstead, would create a statewide council, called the Michigan Wildlife Council, which would be charged with hiring a marketing firm and directing funds for the creation and implementation of a targeted multi-media marketing campaign.

Here is how the plan would work:  Revenue for the information campaign will be derived from the hunting and fishing license package already signed into law.  Beginning in March 2014, a $1 surcharge on every hunting and fishing license purchased will be used to educate the general non-hunting and non-fishing public relative to the significance of wildlife conservation through hunting and fishing. Read more

TrackingPoint Announces XS4 338 Lapua Magnum Smart Rifle

Precision-Guided Firearm Combines Power of .338 Lapua Magnum Surgeon XL™ Action With Form Factor of Lighter, Smaller XS3 Hunting Model
Pflugerville, Texas – (DATE) – TrackingPoint™, creator of the world’s first Precision Guided Firearm (PGF) system, today announced the newest addition to its smart rifle line, the XS4 338 Lapua Magnum. Combining the power of a large caliber rifle with a smaller McMillan A5 hunting stock, the XS4 delivers both stopping power and convenience, integrated with TrackingPoint’s revolutionary TTX (Tag Track Xact) technology-the most accurate targeting system on the market today. The company also announced that it intends to announce additional new PGF models at the 2014 NSSF SHOT Show, January 14-17, 2014 in Las Vegas. Read more

University of Outdoors to Welcome Students in 2014

Want to earn a living doing something you love in the great outdoors? Now there’s a university just for you. The new University of Outdoors will be opening its doors summer 2014 in two locations — Altoona, Alabama, and Mesa, Colorado, and will be providing its students with useful skills and knowledge essential for developing a career in the out of doors. Enroll now and change the course of your future. Read more

Leupold® Custom Shop Introduces MOA-based TS-32X1 Reticle

BEAVERTON, Ore. – Leupold® introduces the TS-32X1 reticle, a minute-of-angle (MOA) based system designed to allow for precision shots without the need for dial adjustments.
A heavy post and thin stadia crosshair features 1-MOA hashmarks on both the horizontal and vertical lines. Every other hash mark on the horizontal stadia is slightly longer, providing quick and easy 2-MOA measurements. Every four MOA is indicated by a number. Read more

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