Wildlife Research Center® Celebrates 35 Years of Special Golden Estrus® – The Original Dated Fresh Estrus Scent
Wildlife Research Center®, the trusted name in hunting scent technology, proudly announces the 35th Anniversary of its legendary Special Golden Estrus®—the Dated Fresh Super Premium Estrus Scent that has revolutionized deer hunting for over three decades.
It was originally only available to hunting industry insiders, as a special favor until it launched to retailers 35 years ago making Special Golden Estrus® available to all hunters who demand the best. Each bottle of super premium doe urine with estrus secretions is individually labeled with a serial number and “Use By” date, so you know it’s fresh. Lab tested and certified estrogen levels of 30 pg/mL at time of collection. It’s the scent your trophy buck has been waiting for.
Available in three sizes:
1 FL OZ – MSRP $14.50
4 FL OZ – MSRP $32.87
8 FL OZ – MSRP $49.99 Read more
Langdon Tactical Technology (LTT) announces the release of the LTT 80X Cheetah in .32 ACP—an Exclusive handgun developed in partnership with Beretta and refined with Langdon Tactical’s proven performance upgrades.
Built on the Beretta 80X Cheetah platform, the LTT 80X combines classic ergonomics with modern enhancements. Chambered in .32 ACP, the pistol delivers noticeably reduced recoil compared to .380 ACP while retaining practical defensive capability. The result is improved control, enhanced accuracy, and increased shooter confidence across a wide range of skill levels.
“The .32 ACP performs exceptionally well in this platform,” said Ernest Langdon, CEO of Langdon Tactical Technology. “Reduced recoil allows for better control, faster follow-up shots, and greater consistency without sacrificing real-world performance.” Read more
Pearl, MS – For hunters who require a sturdy, spacious, and safe elevated platform, a standard tripod or ladder stand often isn’t enough. The solution is found in the robust Quad Pod series from Ol’Man Outdoors, featuring the BaseCamp 7′ Quad Pod (OT-702) and the Fortress Deluxe 12′ Quad Pod (OT-703). These four-legged giants are engineered to provide an unmatched combination of stability, comfort, and a commanding field of view for the most demanding hunting situations.
Ol’Man BaseCamp 7′ Quad Pod (OT-702)
The BaseCamp is the ultimate hub for hunters who value a solid, roomy, and easily accessible elevated blind. Its 7-foot platform height provides a significant tactical advantage while maintaining a footprint that is easier to place in varied terrain than taller models. The 5’x5′ platform creates a generous square shooting house, offering ample space for gear, movement, and a comfortable hunt.
Kansas City, MO – TriStar Arms introduces the Upland Hunter Thumbhole Stock, a 20-gauge over/under shotgun built for precision, adaptability, and confidence in the field. Lightweight and well balanced, the Upland Hunter Thumbhole Stock is designed to deliver consistent patterns and reliable performance across a wide range of turkey hunting scenarios.
The 20-gauge platform has become a popular choice for its controllability and efficiency. Weighing approximately six pounds, the Upland Hunter Thumbhole Stock offers a natural point and steady swing while reducing fatigue during long days afield, without sacrificing stability or control.
Its over/under configuration allows two different chokes to be used at the same time, giving the shooter the ability to select which barrel to fire from based on distance, using the barrel selector. A tighter choke can be chosen for longer shots, while a more open choke is immediately available for close range opportunities, eliminating the need to change chokes in the field. Read more
Hawke® Optics, a global leader in precision sporting optics, proudly unveils the new for 2026 Vantage HD Binoculars. These binoculars represent the best optical quality in their price range, packing unbeatable clarity and performance in a value-rich package. They are everything you’d expect from Hawke – the leader in value-packed optics.
The new Vantage HD binoculars are available in three size options, each with two magnification levels. The ultra-compact 8x26mm and 10x26mm models are the ultimate value-loaded pocket-sized binoculars. They are perfect for taking to sporting events, hiking trips, hunting adventures, and anywhere else where you could use extra optical magnification while space is a concern. The 8-power model has a field of view (FOV) of 6.8 degrees, while the 10-power model has a 5.6-degree FOV.
For a wider field of view in a still compact size, try either the 8x34mm or 10x34mm Vantage HD binoculars. The 8-power model has a 7.1-degree FOV, and the 10-power model has a 6-degree FOV. This size gives you a bigger field of view and is perfect for hunting and birding, especially where gear space is a concern.
When you want a full-size binocular view in a still compact frame, the 8x42mm and 10x42mm Vantage HD binoculars are a terrific value. You get a 7.1-degree FOV in the 8-power model and a 6.1-degree FOV in the 10-power binocular. These powerhouse binoculars give you all the clarity and FOV that comes with a 42mm objective lens, and are terrific for hunting, sightseeing, bird watching, and much more.
Each model of the Vantage HD binocular series has phase-corrected BAK-4 roof prisms and fully multi-coated optics, increasing light transmission and producing crisp detail with stunning color. All models are built on an open hinge design with a rubber-armored polycarbonate body. They have twist-up eye cups and stay-on lens covers. And of course, these binoculars carry the Hawke Lifetime Warranty. Learn more about the line of Hawke Optics Vantage HD binoculars at www.hawkeoptics.com. Read more
Wixom, MI – The Trijicon® AccuPoint® riflescope has long been trusted by serious hunters across the globe for its proven durability, exceptional clarity, and unmatched battery-free illumination. Building on this legacy, Trijicon is proud to introduce the new AccuPoint 1-8×24.
Developed with extensive feedback from professional hunters—from the Alaska backcountry to the plains of Africa—the AccuPoint 1-8×24 is engineered to give big-bore rifle hunters the versatility they need for any situation. Its new Hunter Holds MOA reticle enables most dangerous-game cartridges to be zeroed at 50 or 100 yards while providing intuitive 50-yard hold points out to 250 yards, ensuring confident shot placement from “too-close” encounters to extended-range opportunities. A one-gun safari is now a reality with the new 1-8×24 AccuPoint!
Like all AccuPoint models, the 1-8×24 features Trijicon’s advanced tritium and fiber-optic illuminated reticle, delivering a bright, precise aiming point in any lighting condition—without batteries. This dual-illumination system automatically adjusts reticle brightness to match ambient light, while the patented manual brightness override (fiber strip or fiber dial, depending on model) gives users additional control when needed. Read more
Have you ever imagined how long and important the tongue is to a woodpecker? The tip of this Pileated Woodpecker’s tongue is actually a small portion of the entire tongue (photo by Bellemare Celline).
Few people are aware of just how important the tongue is to a woodpecker, but researchers have found that woodpeckers rely on their extraordinary tongue to thread into insect tunnels their beak can’t reach. A typical woodpecker tongue is long and flexible enough to reach into crevices and tunnels to reach prey hidden deep inside. Clearly, drilling into wood with its beak is just the first step for a woodpecker to procuring food in bark, branches, trunks, and even beneath the ground. Two pairs of muscles guide the tongue, allowing it to move in and out, and in multiple directions when probing.
A woodpeckers’ tongue is among the longest tongues relative to body size among all bird families, and woodpeckers use their tongue with remarkable precision. When not extended, the base of the tongue wraps around the back of the skull, and in some woodpecker species, the tongue stretches all the way around the skull to the position of the right nostril.
You can download a free Woodpecker Poster.
Specialized sticky saliva on the tongue attaches to insects, larvae, or other foods on contact to procure food that might otherwise escape. The tongue tip may also have bristles or backward-facing barbs that hook insects as the tongue pulls them out of a crevice. Woodpeckers’ tongues have specialized keratin tips that naturally regenerate as they become worn.
Woodpeckers are among the most diverse and interesting families of birds, numbering more than 200 different species found on 5 continents. There is so much more to learn about their fascinating adaptations, so if woodpeckers interest you, refer to the Bird Academy at the Wonderful World of Woodpeckers to look into their online woodpecker course, which is reduced in price now. Read more
Franklin Armory, one of America’s leading manufacturers of innovative firearms and accessories, will unveil the world’s first Total Round Control™ bolt action at SHOT Show 2026 in Las Vegas. Franklin Armory engineered the patent-pending Total Round Control (TRC) system to usher in a new era of bolt action performance as the centerpiece of its Prevail™ line of long-range precision hunting rifles.
Franklin Armory’s TRC action is designed to control each round through the entire feeding-chambering-firing-extraction-ejection cycle so nothing is left to chance. No longer will bolt action afficionados be afflicted by the Push Feed (PF) versus Controlled Round Feed (CRF) dilemma. For the first time, hunters and long-range precision shooters alike can engage critical targets with the best of both worlds, while avoiding the failures of legacy bolt action designs.
“We engineered a truly innovative bolt action feeding system that uniquely combines the most effective design features from push feed and controlled round feed actions,” said Franklin Armory President Jay Jacobson. “Total Round Control and our inaugural Prevail model configurations offer a new paradigm for hunters and precision shooters who desire the best in function and performance.”
Prevail™ Rifle Line
Centered around the technologically advanced TRC action, Franklin Armory’s Prevail offers all of the features expected in a 100 percent American made high-performance hunting rifle and more, including the following: Read more
Real Avid, the leader in DIY for Guns®, has developed the one-and-done answer to pistol cleaning and maintenance tasks with the company’s new Master Pistol Collections. Four comprehensive kits make up the Master Pistol Collection series.
For dedicated pistol shooters and conceal carry users who transition between multiple handguns, Real Avid offers the Master Pistol Maintenance Collection and the Master Pistol Cleaning Collection.
The Master Pistol Maintenance Collection is a well-apportioned kit that includes everything needed to clean and maintain a broad range of pistols — from essential chemicals and cleaning materials to specialized tools and the necessary jags and brushes to cover all common pistol calibers. Part of this collection is Real Avid’s Master Sight Pusher, a universal-style sight tool designed to easily remove and install common dovetail fitment rear sights as well as make critical sight adjustments for precise point-of-aim, point-of-impact zeroing. Read more
Black and Flat Dark Earth Two-Tone Configuration Begin Shipping to Authorized Lipsey’s Dealers
Chesapeake, Virginia, USA — KRISS USA is pleased to announce the release of the new KRISS Vector Gen 3 Two-Tone variant, featuring a factory Black upper receiver and Flat Dark Earth (FDE) lower receiver. This model is available exclusively through Lipsey’s, one of the industry’s leading firearms distributors.
The Two-Tone variant extends the Gen 3 lineup with this exclusive finish across the Carbine (CRB), Pistol (SDP), and Short-Barreled Rifle (SBR). The SDP and SBR models feature an FDE 5.5″ M-LOK® Gen 3 handguard matching the Two-Tone factory finish.
For purchasing information, consumers should contact their local dealer or visit www.lipseys.com to find a dealer in their area.