2022 OMEGA III SIGHT from Lil Bow Peep

Lil Bow Peep, LLC is delighted to introduce the all new 2022 OMEGA III SIGHT now more advanced than ever before. As its predecessor, the Omega III Sight is a precision target-acquisition sight, boasting a smart rangefinder (up to 500m) and a HD Video recording feature capturing your shooting experience, all in one unit.

The new Omega III has a 5-mil dot independent, and fully adjustable reticle system that provides custom yardage selection with any speed crossbow, any shotgun, or rifle. One can select and place each dot at any yardage that one chooses, and move the dots laterally as well, for fine precision tuning. “This new system is a game changer,” says President and CEO Tim Barber, “as each dot represents the preferred yardage selection that one desires.”

Coupled with this, is the new LCD 5-position dimming feature for those concerned with being backlit in the blind. The new Omega III also has an integrated True Distance Calculator (inclinometer) for angle compensation when shooting from elevated positions, such as a tree stand. It’s new instant playback feature gives the shooter a quick review of their shot placement with just a push of the button.

Omega Sights realized that the 90-second continuous-ranging rangefinder in the Omega can deplete the battery with ongoing use, and now includes a 12-hour Rechargeable Supplemental Power Bank with your Omega III purchase. This included accessory fits conveniently onto any Omega Sight model and is no larger than a credit card, weighing merely 2 oz. Worries of having extra batteries for power depletion will no longer be a concern with the newly included Power Bank. Read more

Heritage Celebrates “Year of the Rimfire” with Rough Rider Rebate

Heritage Manufacturing, Inc., producers of the classic-style Rough Rider series single-action revolvers, has declared 2022 the “Year of the Rimfire.” To kick off the celebration, Heritage is offering a mail-in rebate on all small-bore Rough Rider handgun purchases.

With the renewed interest in rimfires for plinking, small-game hunting, training, and “something a little different,” Heritage is presenting a $20 mail-in rebate offer to help qualifying buyers to get in on the fun. From now through March 31, 2022, buyers of small-bore Rough Rider single-action revolvers can submit an online form to receive a $20 rebate in the mail. Read more

Boone and Crockett Club Approves Positions on Technology and Environmental Litigation

MISSOULA, MT – The Boone and Crockett Club’s board approved two position statementsearlier this month during its 134th Annual Meeting held in New Orleans, Louisiana. The board approved the new “Technology and Hunting” position statement to reaffirm the importance of maintaining Fair Chase® principles when considering the use of technological advancements in a hunting situation. In addition, the updated “Environmental Litigation Against Federal Agencies” position outlines recommended legislative changes to the Equal Access to Justice Act that is being misused by nonprofit organizations to fund litigation against the federal government on environmental issues.

Over more than 130 years as an organization, the Boone and Crockett Club has seen many challenges to the traditions of hunting and the North American Model of Wildlife Conservation. The organization’s 1923 chartering documents outline its mission to “promote the conservation and management of wildlife, especially big game, and its habitat, to preserve and encourage hunting, and to maintain the highest ethical standards of fair chase and sportsmanship in North America.” When and where necessary, the Club has developed positions that support these beliefs and the Club’s mission.

“The Boone and Crockett Club’s position statements play a key role in informing and educating people, establishing a foundation for hunter ethics as well as conservation policy priorities that the Club will pursue,” commented James F. Arnold, President of the Boone and Crockett Club. “The Technology and Environmental Litigation position statements will help guide our policy efforts and provide ethics direction on the use of rapidly changing technologies in the hunting industry.”

The new “Technology and Hunting” position statement explicitly states: “The Boone and Crockett Club supports the use of legal technology to the extent it does not take an unfair advantage over the animal. The Club acknowledges that making these decisions is both personal and complex. With so much left up to the individual, having a universal code of ethics like Fair Chase to guide these deliberations is critical for both personal direction and fulfillment… The overuse or misuse of technology has the potential to undermine the special nature of hunting that is passed from one generation to the next. That is why the Club encourages everyone that hunts or mentors young hunters to ensure the use of technology does not demean the hunter-prey relationship in a way that diminishes the importance of the animal or the spirit of the hunt.”

The updated “Environmental Litigation Against Federal Agencies” position outlines how the well-intended Equal Access to Justice Act (EAJA), which permits the recovery of attorney’s fees in lawsuits against the federal government, is being misused by large, well-funded nonprofit groups to sue for alleged violations of environmental laws. These organizations can recover millions of dollars annually in legal fees under EAJA even if the claims are without substance, they win only a small part of the case, or settle out of court. The Boone and Crockett Club, which published its initial position statement on this issue in 2011, seeks to end the abusive litigation that occurs as a result of unintended loopholes in the law, diverting agency staff time and taxpayer dollars away from valuable conservation efforts. Based on the work of the Boone and Crockett Club, Congress passed minor reforms in 2019, but the Club believes more reforms are necessary and provides those details in its updated position statement.

The full position statements, as well as links to the other statements approved by the board, are available on the Club’s website. Read more

ISOtunes Sport DEFY Slim Basic Earmuff

Carmel, IN – The latest in the ISOtunes Sport line for competitive shooters and hunters, the DEFY Slim Basic boasts high-performance hearing protection in a no-frills, ultra-slim design.

ISOtunes’ proprietary Tactical Sound Control amplifies hearing by 8x and protects against high-impact noises, while SafeMax Technology limits volume output to 85dB for all-day, damage-free listening. The DEFY Slim Basic sports a streamlined design for maximum comfort and featherlight performance. IPX4 Durability guarantees sweat and water resistance for shooting in any conditions. DEFY Slim Basic muffs are powered by two AAA batteries for up to 300 hours of distraction-free shooting.

ISOtunes Sport products protect and enhance hearing with innovative options for sport shooters who demand safety without sacrificing performance. To learn more about the DEFY Slim Basic and browse the full ISOtunes Sport lineup, visit www.ISOtunesSport.com. Read more

Savage Arms Adds .17 WSM to A Series Rifle Line

WESTFIELD, Massachusetts – January 3, 2022 – Savage Arms is proud to announce the addition of .17 Winchester Super Magnum (WSM) to its line of A Series rifles. The new A17 WSM Sporter and A17 WSM Target Thumbhole pair the dynamic rimfire cartridge with Savage’s A Series semiautomatic action for exceptional accuracy and fast follow-up shots.

“Savage has seen outstanding performance from the 17 WSM cartridge and felt it could be optimized in new platforms,” Jessica Treglia, Sr. Brand Manager at Savage Arms said. “The A Series rifles have a delayed blowback design that accommodates this caliber with limited modifications, making it an ideal action for the WSM cartridge.

“We are launching the A17 chambered for 17 WSM in two of our more popular configurations,” Treglia added. “Both are designed for target shooting and varmint hunting applications and have rigid laminate stocks. Both the Target Thumbhole and Sporter run from Savage’s 8-rnd rotary magazine.”

Both the A17 WSM Sporter and A17 WSM Target Thumbhole are button-rifled barrel for superior performance and include the user-adjustable AccuTrigger™ for precision and accuracy.

A17 WSM Sporter Features

  • Gray wood-laminate stock
  • Delayed-blowback action
  • Hard chrome bolt with oversized bolt handle
  • Case-hardened receiver
  • 22-inch button-rifled barrel
  • 8-round rotary magazine
  • User-adjustable AccuTrigger

A17 WSM Sporter Part No. / Description / MSRP

47801 / 17 WMS 22” Barrel / $619 Read more

Savage Arms Announces 110 Carbon Tactical

WESTFIELD, Massachusetts – January 3, 2022 – Savage Arms is proud to announce the addition of the 110 Carbon Tactical to its line of 110 bolt-action rifles. The new 110 Carbon Tactical builds upon the success of the 110 Tactical, but cuts weight with an exclusive PROOF Research® carbon fiber wrapped stainless steel barrel.

“The 110 Tactical has proven to be an exceptionally versatile rifle,” said Jessica Treglia, Sr. Brand Manager at Savage Arms. “The 110 Carbon Tactical is the next step in this design. With its beavertail forend, AICS magazine compatibility, and one-piece 20 MOA rail, the 110 Carbon Tactical is an adaptable and highly capable rifle—and now it is even lighter. With its new PROOF Research carbon fiber wrapped barrel, it weighs in at just over seven-and-a-half pounds.”

The new 110 Carbon Tactical provides uncompromised balance. The Savage rifle houses its PROOF Research barrel with a rigid AccuStock which secures the action three-dimensionally along its entire length. AccuFit allows for multiple adjustments to its length-of-pull and comb height. The new 110 Carbon Tactical will be available in grey and flat dark earth. Read more

Air Venturi Debuts Bullpup Avenger

Solon, OH — Air Venturi is excited to announce the launch of the Bullpup version of its wildly successful Air Venturi Avenger PCP Air Rifle.

“After the initial success we had with the synthetic stock Avenger rifle, we listened to the customer feedback and the consensus was clear that they wanted a wood stock version, and they wanted a Bullpup” explained Air Venturi President, Val Gamerman. “We were happy to launch a wood stock version of the rifle early in 2021, but our real excitement and focus has been on this Bullpup version.”

The Bullpup offers the same fantastic performance as the rifle, but in a much more compact package. Shaving nearly 10” off of the overall length and coming in at just 33” from muzzle to buttpad, the Avenger Bullpup offers increased maneuverability without sacrificing any of the fan favorite attributes the rifle versions are known for. “Another change we know customers will love is a new polymer that has been used to create the Bullpup stock, it has a higher quality look and feel to it compared to the original synthetic stock on the rifle” says Gamerman.

Talking about the stock, users will find a number of unique enhancements built into the Avenger Bullpup. Two magazine storage slots in the underside of the stock keep your magazines secure and easily accessible when they’re not in use. A new tool-less adjustable buttpad can be easily manipulated as needed by the shooter. Additionally, a four position adjustable cheek piece further enhances the shooting experience. For those that want to accessorize the bullpup, there are three picatinny accessory rails at the fore-end of the stock so bipods, lights, lasers or other attachments can be added. Read more

Ruger Announces New Birdshead-Style Wrangler Revolvers

Sturm, Ruger & Company, Inc. (NYSE: RGR) is proud to introduce three new models to the Wrangler® line of single-action revolvers. These new models feature a 3.75″ cold hammer-forged barrel and Ruger® Birdshead-pattern grip frame, creating a compact and affordable firearm. Chambered in .22 LR and offered in three attractive Cerakote® colors – black, silver and burnt bronze – these Wrangler revolvers complement Ruger’s rich history of producing quality, rugged, reliable single-action revolvers.

Each Wrangler features a blade front and integral notch rear sight, with standard black grip panels that can be swapped for aftermarket Ruger Birdshead-pattern grips. The revolver will fit in Single-Six® style holsters that accommodate a 3.75″ barrel. All Wranglers feature a transfer bar mechanism and loading gate interlock that provide an unparalleled measure of security against accidental discharge. The attractive price, combined with the affordability of rimfire ammunition, make this revolver ideal for learning to shoot, introducing friends or family to the sport, or just experiencing the fun of single-action shooting.

With the introduction of the Single-Six in 1953, Bill Ruger pioneered the use of modern investment casting in firearms manufacturing to usher in a new level of affordability in single-action revolvers. Through the use of modern CNC-machining methods, lean manufacturing techniques and a new aluminum alloy cylinder frame, the Wrangler continues this tradition and sets a new bar for affordability while maintaining the rugged reliability that is the hallmark of Ruger firearms. Read more

Ruger Reintroduces the Marlin 1895 SBL Lever Action Rifle

Sturm, Ruger & Company, Inc. (NYSE: RGR) is pleased to announce the initial production and shipment of Ruger-made, Marlin lever-action rifles. Just over a year after acquiring the assets associated with the Marlin brand, Ruger is shipping the first Marlin model, the 1895 SBL chambered in .45-70 Govt.

“We are excited to officially flip the switch and let our customers know that Marlin is back,” said Ruger President and CEO, Chris Killoy. “Since the move of over 100 truckloads of equipment and inventory back in November 2020, our engineering team took the 1895 through a complete design and production review focused on achieving the highest quality, accuracy, and performance standards. The end result is a quality rifle, produced using modern manufacturing methods, that consumers will be sure to enjoy and proud to own.”

This first model is just the beginning of the reintroduction of the Marlin brand and illustrates the improved manufacturing processes that deliver reliable, attractive firearms. These processes will result in the introduction of additional Marlin models, calibers and variations over the coming years.

“Being a long-time Marlin fan, I knew that we needed to take our time and make sure that our reintroduction was nothing short of perfect,” continued Killoy. “From the quality of the firearm, to clear ways for consumers to differentiate Ruger-made Marlins, we focused on getting every detail right.” Read more

Savage Arms Announces New 110 Magpul Hunter

Westfield, MA – Savage is pleased to announce it has teamed up with Magpul® to pair a premium aftermarket stock with Savage’s proven 110 action. The combination mates Savage’s reputation for accuracy with Magpul’s renowned versatility to create a unique 110 that’s ideal for any shooter.

“Magpul builds incredible accessories,” Jessica Treglia, Sr. Brand Manager at Savage Arms, said. “Their Hunter Stocks are a solid compliment for the versatility of the 110 action and barrel. But this is much more than an aftermarket stock. We’ve designed a 110 with a heavy barrel and durable coatings that match the look and feel of the Magpul Hunter Stocks.”

The 110 Magpul Hunter combines decades of 110 innovations. At the heart of the rifle is a factory blueprinted action with an 18” threaded heavy barrel. The Cerakote® Tungsten finish prevents corrosion and exposure to the elements. The knurled bolt handle, adjustable length of pull, and comb height options from Magpul round out ergonomic improvements to this Model 110. Those features, paired with the user-adjustable AccuTrigger™, allow for crisp, clean shots and Savage accuracy. These new rifles will be available in both left and right-handed configurations.

Model 110 Magpul Hunter Features

  • Factory blueprinted action available in right and left hand
  • Magpul® Hunter Stock upgraded with aluminum bedding block,
  • fully adjustable length of pull (13-15”), comb height, and enhanced ergonomics
  • M-LOK slots on forend sides and bottom for mounting options
  • 1.5-4 lb user-adjustable AccuTrigger
  • 18” Carbon Steel Heavy Barrel Threaded (5/8-24”) for muzzle devices
  • Tactical, knurled bolt handle for improved handling
  • Tungsten Cerakote® Barrel, Receiver, and Bolt Handle
  • 5-round AICS Magpul Magazine included
  • Drilled & Tapped Receiver (8-40)
  • 1-Piece 20 MOA Rail

Part No. / Description / MSRP

57734 / Magpul Hunter Right Hand.308 Win. 18-inch barrel / $1,049

57735 / Magpul Hunter Right Hand 6.5 Creedmoor 18-inch barrel / $1,049

57736 / Magpul Hunter Left Hand .308 Win. 18-inch barrel / $1,049

57737 / Magpul Hunter Left Hand 6.5 Creedmoor 18-inch barrel / $1,049

Savage press releases can be found at https://savagearms.com/content?p=news.

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