The All-New Prime Archery RVX+ Bow

Prime Archery®, by G5® Outdoors—the leading manufacturer of premium archery equipment, is pleased to introduce the all-new 2025 Prime RVX+ bow. The updated Prime RVX+ features new low profile limb pockets, and a sleek riser design, provides a narrower platform for the hunter, while reducing weight.

With a 82X Aluminum Riser, the RVX+ gives the bowhunter a platform that is incredibly sleek, shoots arrows at the same speed as carbon bows, while still being strong and stiff. “The work our engineers put in to develop the RVX+ is incredible, and we couldn’t be prouder of this new offering in the Prime bow line up,” said Matt Grace, President of G5 Outdoors.

The Prime RVX+ is available in 32” and 34” axel to axel configurations. Prime’s center grip riser provides the bowhunter with a bow that is strong, stiff, and extremely accurate.

Prime’s Core Cam System allows for draw length specific mods, which delivers maximum efficiency at every draw length, and gives the shooter an incredibly smooth draw every time.

The popular picatinny sight mount that Prime came out with in 2024 is on the RVX+ as well and allows for easy mounting of your favorite bow sight, along with QAD’s Dovetail, machined directly into the RVX+, which allows for additional rest mounting options.

The Prime RVX+ is available in all solid, camo and G-Fade colors, along with any color limbs.

Bow Specs: Read more

The Push to Humanize Wildlife

What once was an absurd thought has begun to take hold and is slowly gaining traction, and the societal, and more importantly, legal, acceptance or rejection of this still-absurd idea will impact every endeavor involving an animal – from hunting and ranching to fashion and pet ownership.

That idea: animals are inherently equivalent to humans, and therefore deserve the same civil rights. Think personhood.

The premise has been debated since Pythagoras and Aristotle. The 19th Century saw the rise of early legal arguments in the form of animal-welfare laws. But it wasn’t until the 20th Century, and more pointedly the 1970s, that the modern animal-rights movement began to use today’s legal system in the U.S. and abroad to advance their moral belief that killing an animal is equivalent to killing a human.

For more than four decades, the Sportsmen’s Alliance has fought to protect hunting from this belief system, which would ultimately end our way of life and doom wildlife and conservation in the process.

Ending predator hunting techniques and entire seasons impacts prey species on many levels, from calf and fawn recruitment to habitat use and wintering grounds. Likewise, hunter opportunity is reduced or eliminated for predators and prey species.

The animal-rights movement manipulates state legislatures, state and federal court systems and the ballot box to advance their beliefs and to end hunting, fishing and trapping. But now, more than ever, the animal-rights movement is gaining steam with more and more legal footing and sympathetic mainstream media coverage Read more

Last Call: Enter to Win a Trophy Mule Deer Hunt in Alberta

Last chance to enter for your chance to win a 6-day guided trophy mule deer hunt in Alberta. Hunt features a fully guided six-day experience with Trust the Land Outfitters during the rut, taking place from November 3-8, 2025.

The hunt will take place on private land in the foothills of Southern Alberta. The package also includes a cabin equipped with all amenities and delicious home-cooked meals. With an entry of just $20, you could secure an exciting hunt trip while also supporting SCI Foundation’s vital wildlife conservation work. Enter today at https://bit.ly/muledeersweeps.

The last day to enter is December 9th at Midnight MST time.

EAA Corp Releases Sub $1K Double-Stack 1911

European American Armory Corp has introduced a new addition to its lineup a double-stack 1911 that delivers exceptional performance at 25 yards. With superior manufacturing quality, consistent availability, and an MSRP under $1,000, the latest release from EAA will shake up the industry.

Now shipping, the Girsan Witness2311® Match (SKU: 395029) a full-size, double-stack 1911 chambered in 9mm. Featuring a reverse-crowned bull barrel system for enhanced accuracy and sleek aesthetics with a two tone Cerakote® finish that have already caught the attention of industry insiders. Made for competition, personal protection, and law enforcement, this versatile pistol meets the demands of every role.

Key features include: Read more

MGE Wholesale Announces Kimber Focus Week Sales Promotion

MGE Wholesale has announced their Kimber Focus Week sales promotion with greatly reduced pricing and free shipping on all Kimber firearms in-stock, running now through December 20th, 2024.

This MGE promotion runs in conjunction with the start of Kimber’s new 1911 Winter Redemption consumer rebate offering consumer savings of up to $330 on new Kimber 1911 pistols purchased between December 1st, 2024, and January 31st, 2025. Read more

Shell Shock Technologies “12 Days of Christmas” Savings

Now until Dec. 17, 2024 get Shell Tech ammunition and casings at great discounts! Check in daily to discover new discounts on the most innovative pistol and rifle ammunition and casings.

Eubank, KY – Shell Shock Technologies, LLC. (SST), a leading innovator in advanced ammunition and ammunition case technology, design, and manufacturing, celebrates the countdown to Christmas with Shell Shock Technologies Twelve Days of Christmas with savings on their website.

Starting Dec. 5 and running through Dec. 17, every day will offer a new opportunity to save on various pistol and rifle ammo, plus casings. Each day a specific cartridge or casing will be promoted. Use promo code HOLIDAY10 at checkout to get 10% off. Offer good until December 17th, midnight, when promotion ends ensuring your ammo arrives in time for Christmas.

Shell Tech Ammo and Casings featured during the Twelve Days of Christmas Special: Read more

Davidson’s Exclusive Ruger Mini-14 in 300 Blackout

PRESCOTT, Ariz. – Davidson’s, one of the nation’s top firearms, ammunition, optics, cutlery, and accessories wholesalers, has collaborated with Ruger to launch a new exclusive rifle.

The Davidson’s exclusive Ruger Mini-14 Tactical is chambered in 300 AAC Blackout and features the Samson side-folding stock in a matte stainless finish to match the receiver and barrel of the rifle.

The 300 AAC Blackout cartridge is a favorite among long gun suppressor shooters. To accommodate this, the included flash suppressor is removable, and the 16.5” cold hammer forged barrel is threaded with a 1/2×28 pitch.

Other standard features include a heat shield, protected blade front sight, ghost ring rear aperture sight, an included section of picatinny rail, and sling swivels installed front and rear. Integral scope mounts, machined directly on the solid steel receiver, provide a stable mounting surface for the included set of 1” scope rings. Obviously, end users may instead choose to use the picatinny rail attachment for their choice of optics. Two 20-round Nickel Teflon steel magazines are included. Read more

POMA Updates Membership Categories

The Professional Outdoor Media Association (POMA) is excited to announce that it has updated its membership categories to better reflect current outdoor media.

Membership in POMA affords a wide range of benefits. From exclusive networking opportunities, to membership directories, to high-level business education, POMA services are primarily focused on helping members build and grow their businesses and keep pace with new media and technology.

“POMA has simplified our membership categories to better serve our media members,” said POMA President Kevin Reese. “As outdoor media has evolved, including social media and gig work, it’s important that we reevaluate our criteria and categories to stay current and inclusive across a broader spectrum of communication platforms.”

Updated Media Membership categories include: Read more

SAF Files 9th Circuit Amicus Brief in Case Challenging Gun-Free School Zones

BELLEVUE, Wash. —— The Second Amendment Foundation (SAF) has filed an amicus brief with the U.S. Ninth Circuit Court of Appeals in San Francisco supporting the defendant in a Montana case which challenges the federal gun-free school zones law. The case is known as United States of America v. Gabriel Cowan Metcalf.

SAF is joined by the California Rifle & Pistol Association, Second Amendment Law Center, Minnesota Gun Owners Caucus, Second Amendment Defense and Education Coalition and Federal Firearms Licensees of Illinois. They are represented by attorneys C.D. Michel, Joshua Robert Dale and Konstadinos T. Moros at Michel & Associates of Long Beach, Calif.

Metcalf lives in Billings, Mont., across the street from an elementary school. Local police were notified he was carrying a firearm while walking in his yard, and in the neighborhood. He told officers he was patrolling the neighborhood to protect himself and his mother from a stalker against whom she had a protection order. Montana law does not prohibit the carrying of firearms in proximity to a school.

“The Metcalf case is a textbook example of what is wrong with the ‘gun-free school zones’ act,” said SAF founder and Executive Vice President Alan M. Gottlieb. “The law was written as a solution to school shootings, but in the process, it effectively disarms and legally jeopardizes law-abiding citizens who live within a picked-out-of-the-hat 1,000-foot perimeter, or those who simply travel through such areas in the course of their daily business. Pick any rural community in the country and you will find schools within close proximity of business districts, supermarkets and gas stations; places visited daily by legally-armed, peaceable citizens.” Read more

End of General Hunting Season Brings Low Mule Deer Harvest, Hunter Success in South-Central Montana

Montana’s general big game hunting season ended on Sunday, Dec. 1. In south-central Montana, biological game check stations operated on both Saturday and Sunday in Big Timber, Columbus, Lavina and Billings. Hunters in the region experienced mild, sunny weather with some wind.

Success rates for hunters over the last weekend were below average for all check stations and were some of the lowest on record for three of the four check stations. At three of the four check stations in the region, cumulative mule deer harvest for the season was the lowest on record.

Throughout the season, a total of 4,400 hunters visited the 4 check stations in the region with 451 total harvested mule deer, 398 total white-tailed deer, 271 total elk and 54 total antelope. The general antelope season closed Nov. 10. Read more

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