Sierra Bullets Announces 2026 New Product Lineup

Sierra Bullets is proud to announce its 2026 new product lineup. Beginning in early 2026, all new products will be available at stocking dealers, major retail sporting goods stores, their websites and www.SierraBullets.com. To purchase new products at a dealer near you, visit the dealer locator at Sierra Dealers.
“Throughout 2024 and early 2025, we have been listening to the valuable feedback of our customers and consumers. Sierra has been focused on high ballistic coefficient (“BC”), heavy-for-caliber offerings and expanding our family offerings,” said Andrew Sparks, VP of Marketing & Business Development. “We have heard our consumer base loud and clear and are excited to deliver what they’ve been shouting for.”
Sierra’s Varminter® line is changing to Sierra VarmintKing™, and Sierra’s BlitzKing® family is getting re-classified as the Sierra Tipped VarmintKing™. Nothing about the products are changing – these are the exact same bullets the market has grown to trust and love. The product family names are being updated to better align with current naming conventions. This change improves clarity across the product lineup, strengthens brand recognition by reinforcing the “King” association with Sierra rifle products and makes product features more immediately identifiable. Rollout will be in early January.
Tipped VarmintKing™
For rifles, these bullets are designed for explosive expansion in varmints and small game and with accuracy characteristics of MatchKing® bullets. The nose tips of these bullets are made of a proprietary acetyl resin compound, and the sharp tips improve the ballistic coefficient over the traditional flatbase spitzer bullet design. This bullet has a boat tail to further increase the ballistic coefficient. The jackets are thin for enhanced accuracy and explosive expansion but are capable of withstanding high velocities.
Offerings: Read more





The Department of Natural Resources stocks fish in Michigan waters every year, providing fishing opportunities and helping maintain healthy ecosystems. Where do the fish being stocked come from? It begins with collecting fish eggs, and the DNR has been working hard this fall gathering the necessary eggs to produce fish for stocking. Fall egg collections have been completed for wild Chinook and coho salmon and for captive broodstocks of brown, brook and lake trout. Egg collection for rainbow trout will soon begin.

