Yamaha Marine’s “New Year, New Reliability” Sales Event

Yamaha Marine kicks off the new year with the “New Year, New Reliability” sales event, a promotion that builds in exceptional value with the purchase of eligible Yamaha four-stroke outboards just in time for boat show season. From January 6, 2025, through March 31, 2025, customers who purchase select, new, eligible Yamaha four-stroke outboards have several options to add value depending on horsepower range.

Through the new promotion, customers who purchase eligible, new Yamaha outboards in the 30-to-450 horsepower range have an opportunity to add two years of Y.E.S. coverage* to Yamaha Limited Warranty coverage. For new eligible 30-350 hp outboards that means a total of five years of coverage protection. For new eligible 425-450 hp outboards that means a total of seven years of coverage protection. Finally, the “New Year, New Reliability” sales event gives customers who purchase Yamaha outboards in the 2.5-to-25 horsepower range the ability to earn up to $200 in dealer credit, toward the purchase of goods and/or services, based on MSRP.

“The ‘New Year, New Reliability’ sales event is all about delivering exceptional value on our most popular outboards,” said Scott Higgins, Division Manager, Marketing, Yamaha Marine Engine Systems. “As we look ahead to 2025, Yamaha remains dedicated to providing customers with the dependable power they need to fully enjoy their time on the water.”

Yamaha’s “New Year, New Reliability” sales event is effective for eligible, new Yamaha four-stroke outboards purchased from January 6, 2025, through March 31, 2025. Read more

Mossberg Introduces 590R and 590RM Shotguns with Rotary Safety Selector

The ruggedly-built Mossberg 590® pump-action shotgun has been chosen for duty and home defense for decades for its reliability, performance, and wide range of configurations. This field-proven tactical platform continues to evolve and serves as an inspiration for Mossberg’s newest pump-action shotguns: introducing the 590R and 590RM (Mag Fed) 12-gauge shotguns with Rotary Safety Selector and AR-style ergonomics. New ground-breaking features include a redesigned user-serviceable forend; integrated barrel/single heat shield; and ambidextrous, rotary safety selector. Four models are available, including two standard offerings and two mag-fed versions, utilizing the first production double-stack magazines for pump-action shotguns.

Shared features of the 590 platform and the new 590R include non-binding twin action bars; positive steel-to-steel lock-up and anti-jam elevator; dual extractors; aluminum receiver; drilled and tapped receivers. And further enhancing the platform is a convenient clean-out magazine tube with cap for ease of maintenance.

Introduced in 2018, the Mossberg 590M Mag Fed shotgun shares key features with the new 590RM. At the core is the detachable magazine’s integral stabilizing ribs which engage the magazine directly to notches engineered into the receiver for a positive lock-up. The lever-style magazine release button and mounting guide are positioned in front of the trigger guard for ambidextrous access. Accessory magazines are available in 5, 10, 15, 20-round capacities.

Key Features of the 590R and 590RM Pump-Action Shotguns: Read more

Mossberg’s Suppressor-Ready Patriot Carbine Bolt-Action Rifles

Mossberg has released a dedicated version of its popular Patriot bolt-action rifle with shorter barrel lengths, optimized for use with suppressors. With 41 states allowing suppressor usage for hunting, their popularity with predator, deer, and big game hunters has grown significantly. And Mossberg delivers a suppressor-ready platform with their Patriot Carbine bolt-action rifle series. Key features include threaded barrels; compact barrel lengths of 16.25, 18, and 20-inches; a wide range of chamberings from 22-250 Rem to 7mm PRC; and durable black synthetic stock with complementing matte blue metal finish.

Mossberg’s Patriot rifles are built on a proven twin-lug push-feed machined-steel action that is fed from a flush polymer magazine. The free-floating, carbon steel barrel features an 11-degree match crown, is threaded, and includes a protective thread cap. For ease of adding optics, the Patriot Carbine is equipped with a receiver mounted Picatinny rail. And like all Patriot rifles, the Patriot Carbine has Mossberg’s patented LBA™ (Lightning Bolt Action™) user-adjustable trigger with a 2 to 7-pound range of adjustment for consistent shot placement. Completing this feature-rich bolt action are an oversized bolt handle; spiral-fluted bolt; and sling swivel studs.

Available calibers/Threading: 22-250 Rem (1/2”-28 TPI); 308 Win and 6.5mm Creedmoor (5/8”-24 TPI); 450 Bushmaster and 350 Legend (11/16”-24 TPI); 6.5mm PRC, 300 Win Mag, and 7mm PRC (5/8”-24 TPI). Read more

Browning Trail Cameras Unveils 2025 Defender Pro Scout Max HD AI

Browning Trail Cameras is revolutionizing wildlife monitoring with the launch of the Defender Pro Scout Max HD AI for 2025. This cutting-edge scouting camera combines advanced technology, unmatched performance, and user-friendly features, setting a new benchmark for wildlife enthusiasts, hunters, and outdoor professionals. With built-in AI image recognition software and ALL HD ALL THE TIME image uploads, the Defender Pro Scout Max HD AI ensures precise species identification and flawless visuals right from the field to your screen. Available early 2025, this game-changing camera can be reserved now by contacting your representative or reaching our to Browning Trail Cameras directly.

Game-Changing AI Technology for Effortless Scouting

At the heart of the Defender Pro Scout Max HD AI lies its AI-powered image recognition software, which automatically tags species in captured photos. This innovative feature, accessible through the Strike Force Wireless app, eliminates guesswork and enhances data collection efficiency, allowing users to spend more time enjoying the outdoors and less time sorting through images.

The camera’s ability to upload high-definition images in real time ensures you never miss a moment, whether you’re monitoring game trails, scouting remote areas, or conducting comprehensive wildlife studies.

Unrivaled Performance and Connectivity Read more

Blaser R8 Silence Barrel Now Available in the U.S.

San Antonio, Texas – Blaser is pleased to offer a made in the USA R8 Silence barrel. Built using the company’s proven German design, this barrel with integrated silencer provides exceptional balance, noise dampening, and reduced recoil. And thanks to the compact design, the shooter will appreciate 8-10 inches of overall length savings between the barrel and the R8 receiver construction. The titanium outer sleeve of the barrel and silencer jacket features a smooth bull barrel design, giving the lightweight R8 Silence barrel an attractive, compact, and sleek appearance.

Baffle design and geometry is at the heart of every silencer and directly affects recoil and noise reduction. The Blaser Integral Silencer (ISD) was optimized to the maximum diameter for maximum sound suppression and hearing protection while maintaining the overall aesthetics of the rifle itself.

Designed as a modular R8 option, Silence suppressed barrels will fit existing Blaser R8 rifles with properly relieved forearm or when used with the replacement Ultimate forend.

Blaser R8 Silence barrels in 308 Win, .30-06, and .300 Win Mag will be available first, with .223 Rem, .243 Rem, and 6.5 Creedmoor available in Q2 2025. For more information, see Blaser R8 Silence.

MSRP: $3,395 Silence Barrel, Optional $595 relieved Silence Ultimate forend.

Currently available exclusively through Silencer Central. Read more

Primary Arms Optics PLx HTX-1 American-Made Enclosed Pistol Optic with Modular Chassis System

HOUSTON, TEXAS — As part of Discovery 2025, Primary Arms Optics unveiled the NEW PLx® HTX-1, the company’s first-ever Made-in-USA optic. This enclosed-emitter reflex sight combines advanced materials, innovative engineering, and modern manufacturing techniques to set a new standard for American pistol optics.

The HTX-1 is part of Primary Arms Optics’ flagship PLx® Tier, known for delivering the highest levels of precision and performance. As Primary Arms’ inaugural domestically produced optic, the HTX-1 represents a significant milestone in the company’s product capabilities, while reinforcing its commitment to quality and reliability.

Unique in its design, the PLx HTX-1 features a patent-pending modular chassis mounting system, which ensures compatibility with nearly all optics-ready handguns. Unlike traditional adapter plates, this integrated system creates a stronger connection and a much lower optic centerline, enabling co-witness with standard-height iron sights. This design minimizes height-over-bore while improving holster compatibility.

Designed for the toughest conditions, the HTX-1 features a 7075 Aluminum housing with reinforced contours and a recessed lens pocket to guard against drops, impacts, and debris. Potted electronics and Grade 12.9 hardware ensure reliable performance under shock, vibration, and heavy recoil. The optic features narrow-band glass doublet lenses treated with wide-band anti-reflective coatings, which provides a clear, undistorted sight picture in any environment. Read more

Mossberg Releases 590M Mag-Fed Standoff Pump-Action Firearm

Mossberg has added a 590M Standoff pump action to its line of 590 magazine-fed firearms. This 12-gauge, 2.75-inch pump action features a 14.25-inch heavy-walled, standoff barrel and is fed from the first production shotgun double-stack magazine. This well-designed platform provides better balance and weight distribution combined with greater capacity in less magazine length than competitor’s single-stack magazines. And the 590M offers added versatility with the convenience of 5, 10, 15, 20-round accessory magazines.

The innovative design of Mossberg’s 590M Mag-Fed platform starts with the detachable magazine’s integral stabilizing ribs which engage the magazine directly to notches engineered into the receiver for a positive lock-up. The all-steel magazine release button and housing are optimally positioned in front of the trigger guard and will not interfere with cycling of the action.

The 590M double-stack magazines are constructed with hardened-steel feed lips, over-molded steel shell ramps and an anti-cant, rounded follower to ensure reliable feeding. Additional features include an easy-grip, molded external shell; proprietary self-lubricating polymer magazine body; heavy-duty ASTM-A-228 music-wire magazine spring for prolonged service life; removable floor plate for ease of cleaning; and durable black oxide finish on the steel components.

Key Features of the 590M Standoff Pump-Action Firearm: Read more

Mossberg Adds 500 Slugster Pump Actions to Shotgun Lineup

Rugged, durable, and field-ready, the 500 platform has set the industry standard for pump-action shotguns for nearly 60 years. For 2025, Mossberg has added three Slugster models (12 gauge, 20 gauge and 410 bore) to the company’s extensive line of field and sporting 500 pump-action shotguns.

Key features of the 500 pump-action platform include non-binding twin action bars; dual extractors; a positive steel-to-steel lock-up; anti-jam elevator; anodized aluminum receiver; and ambidextrous top-mounted safety with red “safety off” indicator.

All three 500 Slugster models have adjustable rifle sights; 3-inch chambers with 5+1 total capacity; drilled and tapped receiver; classic black synthetic stock and forend; matte blue metal finish; and sling swivel studs. The 12 and 20-gauge versions have 24-inch fully rifled barrels with a 1:36 twist rate and the 410 features a 20-inch cylinder bore barrel. Read more

WATCHTOWER Firearms: New BRIDGER Rifle

SPRING, TX — The world of firearms is ever-evolving, and WATCHTOWER Firearms is at the forefront of this transformation. Introducing its latest masterpiece—the BRIDGER 7mm PRC rifle—this firearm pays homage to the legendary frontiersman Jim Bridger while setting a new standard for precision and reliability in long-range shooting. Designed with cutting-edge technology, including a unique barrel inspired by the Fibonacci Sequence, the BRIDGER isn’t just another tool; it’s an innovation that promises unmatched performance in any condition.

The new WATCHTOWER Firearms BRIDGER transcends mere functionality; it symbolizes innovation in the firearms world. At its core lies a patented design that harnesses advanced materials, including titanium. The choice of the LRA Precision Ti-Strike barrel promotes durability and lightens the overall weight, making it perfect for long treks into the wilderness. Additionally, its unique heat dissipation system draws inspiration by optimizing heat management; this revolutionary feature ensures consistent performance even during extended use. This meticulous attention to design elevates harmonic performance to new heights. Precision and reliability are no longer just aspirations—they’re now benchmarks set by WATCHTOWER Firearms with their groundbreaking BRIDGER 7mm PRC rifle. Read more

NSSF-Adjusted Background Checks Top 15.2 Million in 2024

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, released the final figures for NSSF-adjusted FBI National Instant Criminal Background Check System (NICS) verifications for December 2024 and the 2024-year-end totals. December’s totals topped 1.6 million background checks for the sale of a firearm at retail. That brought the 2024 annual total to over 15.2 million background checks for the sale of firearms at retail.

“We are proud that NSSF member companies continue to serve the American public that chooses to exercise their Second Amendment rights by the millions each month,” said NSSF President and CEO Joe Bartozzi. “These background check figures show strong sales and that today’s firearm manufacturers are delivering high-quality products. We are proud that our member companies continue to exceed the high standards that law-abiding Americans demand when it comes to the products that allow them to exercise their Second Amendment rights.”

The December 2024 NSSF-adjusted NICS figure of 1,642,270 is a decrease of 7.5 percent compared to December 2023 NSSF-adjusted NICS figure of 1,775,834. For comparison, the unadjusted December 2024 FBI NICS figure of 2,647,933 reflects a 1.6 percent decrease from the unadjusted FBI NICS figure of 2,690,231 in December 2023. December 2024 marks the 65th month in a row that has exceeded 1 million adjusted background checks in a single month. Read more

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